Franchise News
The comedian is moving beyond celebrity endorsements to take an equity stake and an operational role as an executive partner and franchisee in the rapidly growing fitness franchise.
Comedian, actor and entrepreneur Kevin Hart is the latest high-profile name to step into franchising — this time through an equity investment in fast-growing fitness brand Burn Boot Camp. Rather than serving as a celebrity spokesperson, Hart took an ownership stake in the company and assumed the role of executive partner for brand growth, according to a recent press release. As part of the deal, he will open his own Burn Boot Camp franchise location in California, partnering directly with co-founders Morgan and Devan Kline.
“This partnership is built for the long term,” Hart said. “Burn Boot Camp is a values-driven organization that understands leadership starts at home and carries into business and community.”
Hart’s move adds fitness franchising to an already diverse business portfolio that includes tequila brand Gran Coramino, wellness company VitaHustle and media ventures such as HartBeat Productions. His entry comes at a strong moment for Burn Boot Camp, which ended 2024 with 374 locations — a 33.4% year-over-year increase — and $265 million in systemwide sales.
Ultimately, Hart’s investment reflects a broader trend that has emerged over the past few years: celebrities are increasingly moving beyond endorsements into equity-backed franchise ownership.
Read the original press release here.
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