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Kitchen Wise Sets Sights on San Antonio for Franchise Expansion

The organization and kitchen remodeling concept from Premium Service Brands is actively seeking qualified franchisees throughout Texas.

By Julie GreenContributor
SPONSORED 8:20PM 02/11/21

Kitchen Wise, a leading kitchen-remodeling franchise backed by multi-brand home-service franchisor Premium Service Brands, sets itself apart from competitors by focusing exclusively on low-cost but high-impact cosmetic upgrades, rather than full rehabs, allowing clients to quickly, inexpensively and dramatically improve their kitchens. 

That point of differentiation has made Kitchen Wise one of the most popular new brands in franchising. And now, the emerging brand is targeting Texas for widespread expansion, with a particular focus on San Antonio and the surrounding suburbs.

“As a brand, we look at markets, and the first question we always ask is, ‘what would make the business successful in this particular area?’ In that respect, San Antonio is the perfect fit,” said Iric Wexler, chief development officer for Premium Service Brands. “The population in San Antonio continues to grow and there are literally millions of homes, many of which are looking for a reliable, affordable and professional company to handle their kitchen upgrade.” 

This year, as Americans adjusted to increased time at home with remote learning and working, Kitchen Wise’s opportunity proved itself a huge asset to the PSB portfolio. The more time spent at home, the more homeowners realize that not only do they need a highly efficient and organized kitchen, they want an attractive one. But rather than coming in with expensive renovations, Kitchen Wise works with what’s already in place to upgrade and revamp well under the cost of most kitchen renovations.

The key to Kitchen Wise’s affordable alternative to traditional rehabs is its lineup of products and vendors. “By sourcing high-end products from a catalog of reputable vendors, we are able to provide the kinds of impressive upgrades that typically require full demolition to achieve,” Wexler said.

Kitchen Wise is no stranger to the state of Texas. The brand already has franchises in Austin and Frisco, and due to the success of those locations and the more than half a million single family homes in the market, the leadership team believes that San Antonio is a natural next step for the brand. San Antonio boasts a thriving business community for companies of all sizes. That business-friendly climate, combined with Premium Service Brands’ hands-on support, makes Kitchen Wise a particularly lucrative franchise opportunity.

"Any market in Texas would be the ideal location to open a Kitchen Wise franchise, but San Antonio in particular has great neighborhoods within its suburbs that really value supporting small businesses” said Chad Kelley, owner of Kitchen Wise in Frisco, Texas. 
“The nature of San Antonio’s community, the priority the residents place on small businesses, the training and support of Premium Service Brands and the success I’ve had down the road in Frisco make me confident any Kitchen Wise franchisee will have a strong 2021."

Kitchen Wise is actively scouting franchise owners that are passionate, eager and willing to build on the proven Kitchen Wise franchise model and step into business ownership. The brand is quickly becoming one of the most sought-out opportunities in the industry. With ten territories spoken for and a goal to add 20–25 new franchisees each year, the Kitchen Wise team is poised for solid and strategic growth.

“This is an opportunity that will do well in any market,” Wexler said. “The desire and need for kitchen upgrades isn’t going anywhere. And the beauty of franchising is going into business for yourself, not by yourself. We are here to make sure every franchisee is fully equipped for success no matter where they open their business.”

The initial investment to open a Kitchen Wise ranges from $101,875 to $144,000. This includes a $60,000  franchise fee. The brand is actively seeking franchise owners in Dallas, Houston, Chicago, Phoenix, San Antonio, Boston and Raleigh. For more information on franchising with Kitchen Wise, please visit