1851

When elevated laundromat concept&nbsp;<a href="https://www.laundrolabfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laundrolab-partners-with-master-brokerage-legacy-partners-for-real-estate-selection-2718485" target="_blank" rel="nofollow">LaundroLab</a> launched its franchise opportunity in 2021, the brand promised to disrupt the industry by providing a new standard of service and amenities for the millions of consumers who had become used to run-down, ugly facilities with old machines and lackluster service. Key to the franchise’s plan to take over the $5 billion-plus industry is a data-driven approach to real estate that puts laundromats in the most convenient locations for target consumers — and the most lucrative locations for franchisees.Now, LaundroLab is partnering with&nbsp;<a href="https://legacypartners.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laundrolab-partners-with-master-brokerage-legacy-partners-for-real-estate-selection-2718485" target="_blank" rel="nofollow">Legacy Partners</a>, a Charlotte, North Carolina-based Master Brokerage, to elevate its real estate strategy and accelerate the franchise’s growth.“Before we even thought about franchising LaundroLab, we knew that we had to work with the best brokers available to find locations for our stores,” said&nbsp;<a href="https://www.linkedin.com/in/daquisto/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laundrolab-partners-with-master-brokerage-legacy-partners-for-real-estate-selection-2718485" target="_blank" rel="nofollow">Dan D’Aquisto</a>, LaundroLab’s co-founder and president. “In this industry, location is critical.”LaundroLab enlisted Legacy Partners’ help to establish its very first location back in&nbsp;2017.&nbsp;D’Aquisto says he worked closely with Scott Fuller, the brokerage’s senior broker, to find the perfect location, which turned out to be occupied by a McDonald’s that was looking to sell.“Buying from a national franchise is no simple task,” Fuller said. “There are a lot of intricacies. We had to prove that we would not be selling food or otherwise competing with McDonald’s in any sense for a certain number of years. But the location was right, so we got it done.”That initial prioritization of real estate proved effective for the brand, and since then, the brand has doubled down on its focus on real estate, culminating in LaundroLab’s official partnership with Legacy Partners.“Laundromats generate virtually all of their revenue from customers who live within a three-mile radius. That’s about as hyper-local as you can get,” said D’Aquisto. “We are adamant about ensuring that every single franchise owner is located in the best possible spot to support their community and drive revenue.”With Legacy Partners’ support, LaundroLab is leveraging troves of data to identify the most lucrative sites for new franchise locations.&nbsp;“We start by taking a bird’s-eye view of the target market — typically looking for highly dense trade areas that have a lot of people and access to public transportation — then start layering on tons of data, factoring in hundreds of metrics to create a heat map, then narrow down to the perfect site.”That data includes rankings of other laundromats in the market, the number of apartments that don’t have washing machines, median income, percentage of renters, average number of vehicles per household, and number of complementary neighboring businesses that will drive foot traffic and allow costumes to work LaundroLab into their existing errand routine.&nbsp;On that latter point, Fuller says his team is focused on co-tenancy — finding locations with a target tenant mix that will drive cross-traffic.&nbsp;“Typically, we’re looking for dollar stores, wireless retailers, Walmarts, multi-cultural grocers and a number of other tenants that share our target demographics,” Fuller said. “We have technology that allows us to enter in a list of our ideal tenants and find strip centers or other locations that have a high density of that tenant mix.”LaundroLab franchise owners also benefit from the brand’s strategy of targeting opportunity zones — economically distressed communities in which municipalities offer substantial tax breaks to investments that uplift the community. And LaundroLab is designed to do exactly that.“When you enter a LaundroLab, it’s an entirely different animal than what you are used to with laundromats,” Fuller said. “It’s bright, it’s very tech-driven, it’s safe —&nbsp;it’s even fun. That allows the brand to stand out in its segment, but it also genuinely improves the communities it enters, and landlords get very excited to bring the brand to their shopping centers.”Beyond site selection, Legacy Partners also offers LaundroLab crucial support with a range of real estate concerns, from drafting letters of intent to lease negotiations to work orders and more.“Our real estate strategy for franchisees is truly comprehensive,” D’Aquisto said. “Not only are we finding the best locations, we are ensuring franchise owners get the most favorable terms and the quickest, easiest and most effective path to opening. On the front end, our major points of differentiation as a brand are our next-level services and amenities, but behind the scenes, it’s our real estate strategy that really sets us apart from competitors.”The liquidity requirements for a new LaundroLab franchise ranges from $321,000-$483,000. A new LaundroLab store can range anywhere from $1M - $1.7M, which includes equipment, buildout, franchise fee, working capital and more. For more information on franchising, visit&nbsp;<a href="https://www.laundrolabfranchise.com/become-an-owner/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=laundrolab-partners-with-master-brokerage-legacy-partners-for-real-estate-selection-2718485" target="_blank" rel="nofollow">https://www.laundrolabfranchise.com/become-an-owner/</a>.

LaundroLab Partners with Master Brokerage Legacy Partners for Real Estate Selection

1851 Franchise

The fast-growing laundromat franchise is helping franchisees find lucrative locations in key markets.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

laundrolab-partners-with-master-brokerage-legacy-partners-for-real-estate-selection

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

LaundroLab Partners with Master Brokerage Legacy Partners for Real Estate Selection

MORE STORIES LIKE THIS