LaundroLab Wraps 2021 With 12 Franchise Owners and More Than 30 New Licenses

After launching its franchise opportunity in 2021, industry-disrupting laundromat concept LaundroLab has awarded more than 30 franchise licenses. A reimagined laundromat experience has crafted each LaundroLab unit into a gathering place, equipped with modern equipment and consumer-friendly amenities. The brand has developed particularly head-turning momentum in Texas thanks to a team of committed franchisees, buying into the business model in major markets like San Antonio, Dallas-Fort Worth and Austin.

“It’s been an exciting time for our brand to take on nationwide opportunities, and it’s showing how quickly our brand can grow,” said Dan D’Aquisto, co-founder of LaundroLab. “There is a lot of upside to these cities in Texas when they are growing so quickly.”

The essential service of laundromats allows LaundroLab to have a huge target audience — and allows for more than 10 franchises to soon open its doors.

Franchisee Pat Brown Reaps The Benefits of Semi-Absentee Ownership In San Antonio

Pat Brown is one such franchisee in a Texas market, reaping the benefits of this disruptive franchise model. Brown has over four decades of experience working in the grocery business, reaching CEO and COO positions before retiring to San Antonio.

“In [early] 2021, after the birth of our first grandson, I decided to return to Texas,” he said. “I gave up a business of 40 years and moved to be closer to my family.”

Brown’s mission in developing new grocery stores was to create a safe space where people weren’t afraid to say hello to each other. Similar insights are what drew him to LaundroLab’s business model: “The LaundroLab model was really attractive. The return was impressive, and it wasn’t overwhelming from an initial investment perspective either,” Brown added.

He would later dive into a five-unit agreement with the brand in San Antonio.

As a metropolitan area, San Antonio is the 24th-largest city in the country. Perhaps more notable is the population growth from 2010 to 2020; San Antonio grew in population by over 19% in that time. This growth has created an even greater need for essential services, and has enabled the LaundroLab brand to anticipate sustained growth in a growing market.

“I hope we can change the laundromat experience for people everywhere,” he said. “I’ve heard some amazing stories about franchisees, and always was interested in doing something of my own,” he said.

Franchisee Teams Jason and Shannon Churchill and Aaron and Elizabeth Gutierrez Join The LaundroLab Team In Dallas

Both Jason and Shannon Churchill, alongside husband and wife team Aaron and Elizabeth Gutierrez, have signed a five-unit agreement in Dallas. “We found LaundroLab, and it felt different,” Jason said.

“Laundromats are essential businesses, and it felt like this brand wasn’t investing in a fad,” he added. “It was something that everybody needs.” Paired with the projectable demographics of the Dallas market, the team of franchisees are able to take on a model that can quickly reap the benefits of semi-absentee ownership.

The Dallas-Fort Worth metropolitan area is the fourth-largest in America, and could be one of the fastest-growing cities in the next decade. It’s one of the hottest markets for LaundroLab to establish itself, but it’s far from the only market in Texas with sustained, projected growth.

The Churchills were inspired to join the LaundroLab team after running their own market analysis and understanding the values of the LaundroLab corporate staff. “This year, we looked at a handful of different brands and concepts, and we felt like most of what we saw was like buying a job,” Jason said. “We felt like LaundroLab was building something that was culturally different.”

Jason spoke of the LaundroLab corporate team, saying “I've never come across people that were more transparent, understanding and patient.”

Franchisees Brad and Pauline Seegmiller Have Brought LaundroLab To Austin

A one-unit agreement in Austin — the hottest real estate market in the country, according to The New York Times — was recently signed by franchisees Brad and Pauline Seegmiller.

The brand’s marketing and social media strategy caught the eye of both Brad and Pauline early on, and their understanding of LaundroLab’s modern approach was further developed once pursuing the brand as franchisees. “Technology & focus on the customer experience was a big deal when it came to deciding to go with LaundroLab,” Brad said. “We wanted a business model that showed a priority toward analytics, flow of traffic, technology, & the customer experience, and it was great to see LaundroLab already had all of this working for them.”

Pauline’s professional experience has been spent in computer animation dating back to 1995, while Brad’s experience in semiconductors dating back to 1996 led him to the tech-savvy city of Austin in 2004.

The business model and technology of LaundroLab was plenty to convince this team of tech-savvy entrepreneurs into an investment — and the collective state of Texas can soon reap the rewards of a reimagined laundromat experience. As the brand further develops itself throughout these key markets, it sets the tone for continued growth in both new and existing communities.

The liquidity requirements for a new LaundroLab franchise ranges from $321,000-$483,000. A new LaundroLab store can range anywhere from $1M - $1.7M, which includes equipment, buildout, franchise fee, working capital and more. For more information on franchising, visit https://www.laundrolabfranchise.com/become-an-owner/.