Lawn Squad

For John and&nbsp;<a href="https://www.linkedin.com/in/jessica-martinez-b11464179/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-couple-is-teaming-up-with-their-teenage-son-to-build-a-family-legacy-with-lawn-squad-of-north-san-antonio-2730961" target="_blank" rel="nofollow">Jessica Martinez</a>, the decision to franchise with&nbsp;<a href="https://lawnsquadfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-couple-is-teaming-up-with-their-teenage-son-to-build-a-family-legacy-with-lawn-squad-of-north-san-antonio-2730961" target="_blank" rel="nofollow">Lawn Squad</a>, the lawn care franchise under&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-couple-is-teaming-up-with-their-teenage-son-to-build-a-family-legacy-with-lawn-squad-of-north-san-antonio-2730961" target="_blank" rel="nofollow">Authority Brands</a>, was as much about family as it was about professional ambition. Jessica spent 14 years in the financial services industry, specializing in real estate and home services, while John built a successful career in big tech. But both felt the pull toward something more tangible — a business they could build and grow together.“I knew I didn’t want to end my career in corporate America,” Jessica said. “My husband had always had an itch to be outside with our kids. We wanted to pursue something that would let us take control of our time and build something as a family.”The couple began planning carefully, saving strategically to eventually acquire or start a business from scratch. Their inspiration came unexpectedly close to home. “John helped our son start a landscaping business on the side about 18 months ago,” Jessica said. “That’s when we decided to pursue Lawn Squad ourselves. Now, we run the business together.”<h2>Entrepreneurship Runs in the Family</h2>Building a family business felt natural for the Martinezes. “Entrepreneurship is in our blood — both of our parents owned and operated their own businesses,” Jessica said. “John worked for his dad through college, and I worked for my parents starting in high school. Our son is now a freshman in college pursuing a bachelor’s in business, so this gives him real, hands-on experience.”That multi-generational mindset was part of what made the Lawn Squad opportunity so appealing. “We loved the idea of recurring revenue from the residential side,” she said. “Because my son and husband had already started their own landscaping service, this really checked all the boxes for us.”The Martinezes were drawn to Lawn Squad’s emerging brand status and supportive team culture.&nbsp;“It was definitely a good culture fit,” Jessica said. “The team was patient and welcomed all our questions. It made us feel very comfortable. We liked that it’s an emerging brand, which gives you a little more autonomy than a franchise that’s been around for 30 years. We knew we could make a difference while having the backing of Authority Brands behind us. It gave us the confidence that we weren’t doing it completely alone.”<h2>A Family-Run Business With Shared Strengths</h2>Since opening&nbsp;<a href="https://lawnsquad.com/locations/north-san-antonio-tx/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-couple-is-teaming-up-with-their-teenage-son-to-build-a-family-legacy-with-lawn-squad-of-north-san-antonio-2730961" target="_blank" rel="nofollow">Lawn Squad of North San Antonio</a> in April 2025, the Martinezes have fully embraced what it means to be a family-run business. “The residential and commercial sides of the business are both relationship-heavy,” Jessica said. “We bounce off each other’s strengths — I’m the personality, my husband is technical, and my son can play both sides.”The family’s teamwork extends beyond business strategy. Their 10-year-old daughter even helps out on weekends, checking inventory at the shop with her dad. “It’s a family affair, literally,” Jessica said. “Our kids get to see the sacrifice it takes in the beginning — it’s not all glory. You have to roll up your sleeves, take risks and be willing to make sacrifices. It’s great first-hand experience.”For the Martinezes, the payoff goes beyond profit. “They say when you run a business, you work 24/7,” Jessica said. “But it doesn’t feel like that because we’re doing it all together. It sounds cliché, but it’s very true.”<h2>Challenges, Rewards and a Multi-Generational Vision</h2>Running a business as a family comes with its own challenges. “The hardest part is that you have to be ready to make lifestyle changes,” Jessica said. “You have to be flexible and go all in. But we’re already reaping the rewards of locking in and doing what it takes. We can all see our own contributions, which has been fun.”Looking ahead, the Martinezes see Lawn Squad as a family legacy. “Long-term, we intend for this to be a rewarding, multi-generational brand,” Jessica said. “After my son graduates from college, he’ll take on more responsibility. John and I can step back a little — maybe acquire additional businesses or continue growing. The opportunities are really endless, especially when you’re part of the Authority Brands network.”<h2>Why Lawn Squad Was the Perfect Fit</h2>For the Martinezes, Lawn Squad’s model aligned perfectly with their goals for growth and balance. The brand’s treatment-only approach — focusing on fertilization, weed control, aeration, seeding, pest control, and tree and shrub care — simplifies operations while offering recurring revenue potential.“We loved that the business was built around recurring revenue and strong customer relationships,” Jessica said. “It’s something we can scale over time while keeping family at the center of everything we do. Lawn Squad has given us the opportunity to do something we love as a family. We’re working hard, learning together, and building a future that our kids can be proud of.”Learn more about Lawn Squad franchise opportunities at<a href="https://lawnsquadfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-couple-is-teaming-up-with-their-teenage-son-to-build-a-family-legacy-with-lawn-squad-of-north-san-antonio-2730961" target="_blank" rel="nofollow">&nbsp;lawnsquadfranchise.com</a>.

How the Martinezes Are Growing Together With Lawn Squad of North San Antonio

1851 Franchise

After years in corporate careers, the Martinezes are planting new roots together by running a family-owned Lawn Squad franchise that brings greener lawns and closer connections to their community.

This brand page has been paid for by LAWN SQUAD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How This Couple Is Teaming Up With Their Teenage Son To Build a Family Legacy With Lawn Squad of North San Antonio

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COLUMBIA, Md.&nbsp;—&nbsp;<a href="https://lawnsquadfranchise.com/">Lawn Squad</a>, a premium lawn care franchise within the&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands&nbsp;</a>family, has signed existing&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad Plus</a> franchisees Bailey and&nbsp;<a href="https://www.linkedin.com/in/brandon-robertson-301385262">Brandon Robertson</a> to a five-territory&nbsp;<a href="https://1851franchise.com/lawn-squad">Lawn Squad</a> expansion in Birmingham, AL; Huntsville, AL; Dayton, OH; Chattanooga, TN; and Knoxville, TN.The brothers originally entered franchising after careers spanning military service, operations leadership and logistics. Bailey served three years in the U.S. Army before working as an area manager at Amazon, while Brandon spent six years in the U.S. Marines and most recently served in the Army National Guard. Together, they also built a trucking business before moving into franchising.“We were looking to diversify our portfolio and landed on pest control and mosquito control,” Bailey said. “When we evaluated multiple brands,&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad Plus</a> stood out because of its Franchise Disclosure Document strength, higher average revenue per territory and long-term track record.”Since launching their Mosquito Squad Plus business, the brothers have grown to seven territories across Alabama, Tennessee, Ohio and Northern Kentucky,&nbsp;and built a leadership team that includes a dedicated operations manager and a vice president of sales with more than 25 years of lawn care and sales experience. Expanding their current business with Lawn Squad was a strategic next step.“They are very complementary businesses,” Bailey said. “Over the last couple of years, we have noticed more and more customers liking the idea of bundling lawn care and pest control services. And so we wanted to bring that to the market where we can offer them both.”The Robertsons mirrored their Lawn Squad territories with their existing Mosquito Squad Plus footprint, committing to five territories at once. Bailey cited confidence in Lawn Squad’s internal sales and customer service infrastructure, along with the brand’s onboarding and launch support, as key drivers behind the decision.“Cost per lead keeps increasing across the industry,” Bailey said. “By offering multiple services, the lifetime value of each customer increases significantly.”The brothers expect Lawn Squad to scale quickly due to their existing customer base, a new door-to-door sales program launching in Cincinnati and growing traction in commercial accounts.&nbsp;“The Lawn Squad team has been great to work with,” Bailey said. “They have really good processes.” He said support from Lawn Squad and Authority Brands has helped as they launch and scale new territories.With the foundation in place and multiple growth channels already in motion, the brothers say they are well positioned to continue expanding across both brands.ABOUT LAWN SQUAD:Lawn Squad franchising, developed from the Weed Pro brand name and system, is part of Authority Brands’ home service portfolio. Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, Lawn Squad provides expert services including fertilization, weed control, aeration, seeding and pest management, all supported by a strong recurring-revenue model. With comprehensive training, operational support and a focus on delivering high-quality, science-based lawn treatments, Lawn Squad empowers franchise owners to enhance local landscapes while growing scalable, community-focused businesses. For more information, visit&nbsp;<a href="https://lawnsquadfranchise.com/">https://lawnsquadfranchise.com/</a>.&nbsp;ABOUT MOSQUITO SQUAD® PLUS:Mosquito Squad® Plus' mission is to be the premier outdoor pest control company in the industry by providing state-of-the-art products and services through its best-in-class technicians and sales teams while bringing awareness to the importance of pest management to help control diseases transmitted by pests. For more information, visit www.mosquitosquad.com and www.authoritybrands.com.

lawn squad expansion with bailey robertson and brandon robertson in Alabama, Tennessee, and Ohio

Brothers Bailey and Brandon Robertson will open five Lawn Squad territories, extending their growth journey within the Authority Brands family.

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In a&nbsp;<a href="https://nipgroup.com/broker-blogs/2026-landscaping-industry-outlook-the-future-of-landscaping-and-what-brokers-can-expect/">$200 billion lawn care industry</a> crowded with national brands and local independents, standing out requires more than green grass and a truck wrap. For Lawn Squad, an established lawn care franchise under the Authority Brands umbrella, the difference comes down to two key areas: how the brand is built to support franchisees and how it delivers results to homeowners.&nbsp;<h2>Backed by Authority Brands&nbsp;</h2>One of Lawn Squad’s strongest competitive advantages starts at the top. “When it comes to franchising, it is a very crowded space,” Rueda said. “The fact that Authority Brands is the owner is a huge differentiator.”The Authority Brands portfolio consists of 15 leading home service brands, including&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad</a> and&nbsp;<a href="https://monstertreeservicefranchise.com/">Monster Tree Service</a>. That multi-brand ecosystem creates built-in collaboration and shared best practices that independent lawn care franchisors cannot easily replicate.Instead of having to build everything themselves, Lawn Squad franchisees get instant access to a national support system. This includes help with marketing, technology, operational know-how, and shared learning with other franchises.&nbsp;<h2>A Call Center That Fuels Growth Through an Industry Leading Support Model</h2>In many lawn care franchises, sales and customer service responsibilities fall squarely on the franchisee.&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-opportunity-2730983">Lawn Squad took a different approach</a>.From day one, franchise owners are supported by an experienced sales team that manages all inbound inquiries and customer questions, handles web lead submissions, and conducts proactive outbound follow-up to ensure no opportunity is missed. This structure allows franchisees to stay focused on delivering services and building their local business, while the call center team helps keep their pipeline active and moving.“The sales team at the call center takes inbound leads, web submissions, and follows up directly with customers to fully support the franchisees,” said Rueda. “That level of responsiveness helps ensure every opportunity is worked and supported.”Beyond lead management, the call center plays a critical role in maintaining consistent customer communication across the system. “The phone is always going to be picked up,” Rueda said. “That consistency is a big part of what drives performance across the network.”That operational support also contributes to strong system-wide performance, including an 80% retention rate across the network, underscoring the impact of a model built around responsiveness, service quality, and follow-through.<h3>Purpose-Built Territories Designed for Scalable Growth</h3><a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-cost-fees-profit-data-2730898">Territory design is a key differentiator</a> in the Lawn Squad model, with each market intentionally built to support long-term franchise success, not just population density.Rather than relying on generic geographic boundaries, Lawn Squad territories are structured around Single Family Dwelling Units (SFDUs), intentionally excluding apartments, townhomes, duplexes, and other multi-unit housing. This ensures franchisees are focused on homeowners most likely to invest in recurring, professional lawn care services.Each territory is also evaluated through multiple economic and housing indicators, including average household income and average home value, helping ensure strong alignment with curb appeal demand and discretionary spending power.“The goal is to build territories where the demand is already there,” said Rueda. “We’re focused on middle- to higher-income homeowners where lawn care isn’t a luxury, it’s a priority.”By prioritizing quality over sheer population size, Lawn Squad creates territories designed for scalability and sustainability, giving franchisees a strong foundation to grow efficiently within a single market.<h2>An Education-First Approach for Consumers</h2>While franchise infrastructure matters, customer experience ultimately drives renewals and referrals. In a category where some national brands standardize treatments across regions,&nbsp;<a href="https://1851franchise.com/lawn-squad/growing-the-lawn-squad-franchise-scaling-authority-brands-2730964">Lawn Squad takes a more customized approach</a>.Rather than relying on a one-size-fits-all program, Lawn Squad evaluates each yard individually to determine the most effective treatment approach, including soil conditions, grass type, and environmental factors. This allows franchisees to apply targeted solutions designed to improve long-term lawn health and appearance.“We are the type of brand that looks for the chemical compound that will have the best impact,” said Rueda. “What is the best fertilizer they can use for that specific lawn?”From day one, franchisees are equipped to offer both traditional and organic treatment options, giving homeowners flexibility based on their preferences and property needs. That consultative, science-based approach is reinforced through structured customer follow-up.“We call every customer after 48 hours,” Rueda said. “We want to ensure that customer expectations are aligned with the program they are in.”That proactive check-in helps ensure treatments are working as intended, allows for adjustments when needed, and ultimately strengthens long-term customer satisfaction and retention.<h2>Growth Momentum Backing the Model</h2>Today, Lawn Squad’s operational advantages are supported by strong system growth. The brand reported&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-2025-growth-2026-vision-expansion-2731439#featured">111% year-over-year growth in 2025</a>, signing 19 new deals and awarding 20 territories. With 18 locations currently in operation&nbsp; and additional markets targeted for expansion, the system remains early in its expansion, creating opportunities to secure high-potential territories in major markets.&nbsp;In a&nbsp;<a href="https://market.us/report/lawn-care-market">lawn care sector approaching $200 billion in revenue</a>,&nbsp;<a href="https://www.mordorintelligence.com/industry-reports/united-states-lawn-care-market">demand for fertilization, weed control, and pest management continues to support subscription-based recurring revenue models</a> — particularly in residential markets where homeowner investment remains strong.By combining national infrastructure with localized execution, and pairing franchisee support with customer-focused service, Lawn Squad positions itself as more than just another lawn care franchise in a crowded space. It positions itself as a scalable platform built to compete and win.To find out more information on costs for buying this franchise, please visit:&nbsp;<a href="https://1851franchise.com/lawn-squad">https://1851franchise.com/lawn-squad</a>.

Lawn Squad leverages Authority Brands' infrastructure, supports franchisee growth with a central call center, provides expansive territories, and focuses on education-first service.

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How This Couple Is Teaming Up With Their Teenage Son To Build a Family Legacy With Lawn Squad of North San Antonio

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