Lawn Squad

<a href="https://www.yourgreenpal.com/blog/most-common-services-landscaping-companies-offer-according-to-the-pros?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-franchise-opportunity-2730983#:~:text=Top%20Services%20Landscaping%20Companies%20Provide,revenue%20and%20reliable%20client%20relationships" target="_blank" rel="nofollow">For many homeowners, a healthy lawn is non-negotiable.&nbsp;</a>Weeds, thinning turf and seasonal pests create headaches every year, which is why lawn care remains one of the highest-frequency service categories in home services.&nbsp;<a href="https://lawnsquadfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-franchise-opportunity-2730983" target="_blank" rel="nofollow">Lawn Squad</a> is built for this reality. The brand focuses solely on lawn treatments — fertilization, weed control, aeration and seeding, pest control, and tree and shrub applications — rather than mowing or landscaping. That narrow focus has positioned the system as an emerging, operationally efficient franchise at a time when entrepreneurs are prioritizing simpler businesses capable of repeatable growth.“We designed Lawn Squad to be a clean, streamlined business that busy operators can scale,” said&nbsp;<a href="https://www.linkedin.com/in/robpalmerwp/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-franchise-opportunity-2730983" target="_blank" rel="nofollow">Rob Palmer</a>, founder and brand president. “When you remove mowing and installs, you gain efficiency, route density and a tighter cost structure.”Backed by&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-franchise-opportunity-2730983" target="_blank" rel="nofollow">Authority Brands</a> and supported by a consumer-tested model originally known as Weed Pro, Lawn Squad has quickly gained momentum since launching its franchise program. The brand combines its Midwest legacy with national franchise infrastructure, creating a platform where new owners can secure large territories, enter a recurring revenue category and build seasonal volume without the operational complexity seen in many other home service businesses.Palmer built the original Weed Pro business from the ground up, earning a strong reputation across Ohio long before the brand ever considered going national. When the company rebranded as Lawn Squad, it signaled a bigger vision — one built around scaling the model beyond its home state. Authority Brands officially brought the franchise to market in 2023, and interest picked up quickly. By 2024 and 2025, more owners began stepping in, seeing the benefit of joining a treatment-only system while it was still gaining momentum.Palmer says he initially didn’t have a favorable opinion of franchising, especially royalties. His view changed when his wife reframed the concept for him: “Isn't that kind of what you'd be doing now? You'd be the consultant. And this royalty thing is just how you're paid,” she told him. Palmer realized, “I'm paying consultants all over the place for assistance to help me learn and grow my business.”That realization became clearer as he expanded into Columbus, a remote-managed location that grew into a multi-million-dollar operation. Seeing both the model’s scalability and his own bandwidth limitations, Palmer began conversations with Authority Brands, whose national infrastructure, marketing power and multi-brand expertise offered exactly the support he needed to turn a regional concept into a national franchise.<h2>A Brand Built for Efficiency — Without Mowing or Landscaping</h2>Traditional lawn care brands often blend mowing, fertilization, planting and general yard work, making labor planning and scheduling more complicated. Lawn Squad eliminates that variability. Instead, the model centers on performance-driven treatments that rely on fewer materials, less equipment variation and faster stop times per property.Ride-on spreader/sprayers, the backbone of the service model, allow technicians to cover more lawns per hour than typical handheld equipment. The combination of high-efficiency routing and reduced on-site time creates a business rhythm that supports more predictable week-to-week operations throughout the season.The treatment-only focus also expands renewal potential. Customers tend to continue annual fertilization, weed control and pest treatments, creating a built-in cycle of repeat business that strengthens year-over-year revenue stability. This predictable demand is a core attraction for landscaping professionals who want to add a structured treatment division — and for new owners entering home services for the first time.Palmer says this philosophy has guided him from the beginning. “We wanted to be large enough to serve, but small enough to care,” he said. “Even my first truck that I bought made it look good. You would have thought I was a $3 million lawn care company on day one when I had about three customers.”<h2>A Technology Backbone That Simplifies Daily Execution</h2>Lawn Squad leverages&nbsp;<a href="https://www.realgreen.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-franchise-opportunity-2730983" target="_blank" rel="nofollow">RealGreen</a>, one of the most advanced software platforms in the lawn care industry. RealGreen supports routing, customer communication, treatment tracking, upsell recommendations, invoicing and ongoing retention efforts.In addition to the software, Lawn Squad benefits from Authority Brands’ national call center, which handles scheduling, customer inquiries, payments and estimates. Because the call center supports multiple brands, new franchisees step into a system where call handling, service appointments and inbound lead management are already established and optimized.&nbsp;<h2>Who’s Joining the System — And Why They Fit</h2>The brand is attracting a mix of home-service veterans, corporate professionals and landscaping owners who want a treatment division with stronger margins and a clear operational plan.Portfolio owners within Authority Brands have shown interest as well, using Lawn Squad to complement sister brands such as&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad</a>,&nbsp;<a href="https://1851franchise.com/the-cleaning-authority/info">The Cleaning Authority</a> or&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">America’s Swimming Pool Company</a>. Landscapers entering the system often cite the desire to stabilize their seasonal revenue with a predictable service mix supported by training, software and marketing expertise.Many new owners also come from industries completely outside lawn care but find confidence in the structured certifications, in-person training and ongoing coaching provided by the franchise team.Across Authority Brands’ portfolio of more than 2,000 franchisees, Lawn Squad owners gain access to a deep peer network. Palmer frequently collaborates with brand presidents from Mosquito Squad, Junkluggers and Wolfies to share operational learnings. “My pain equals their gain,” he said. “If we’ve tried it — or broken it — new franchisees don’t have to repeat the mistake.”This culture extends into how the brand evaluates franchise candidates: grit, hustle and a team-first mindset often matter more than liquidity alone."At the end of the day, surround yourself with the best people, people that you believe you can jump in a foxhole with and face any battle or challenge and overcome it together,” Palmer said. “And that's what business is.”<h2>The Investment Picture&nbsp;</h2>Lawn Squad was designed as a low-barrier entry into home services. The total initial investment ranges from $79,350 to $118,085, with an initial franchise fee of $45,000. Incentives include a 30% VetFran discount for honorably discharged veterans, along with Diversity and Local Hero discounts for qualifying candidates.“This is a financially accessible model compared to most home-service brands,” Palmer said. “It’s built for an operator who wants to scale smart without taking on heavy overhead.”<h2>Why Now Is the Time To Buy a Lawn Squad&nbsp;</h2>Lawn Squad is young from a franchising perspective, which gives new owners significant influence as the brand expands toward its first 100 locations. With territories wide open across much of the United States, operators can secure markets that are already locked down in older lawn-care systems.The seasonal nature of the business also appeals to entrepreneurs who prefer a defined annual rhythm — intense during the growing season, lighter in the off-season, with opportunities for planning, hiring and renewal outreach during downtime.Palmer believes timing is critical as the lawn care industry undergoes rapid consolidation. Large players have already been acquired, and mid-sized operators are disappearing, putting pressure on mom-and-pop businesses that struggle to invest in technology and respond quickly to customers. “The buying cycle is down to two hours,” he said.&nbsp;<h2>A Coaching-Based Support Philosophy</h2>Palmer’s 20-year background as a high school basketball coach informs his leadership style. He views his role as “the franchise players’ coach” — motivating, teaching, holding owners accountable and helping them develop long-term success skills. “You can create millionaires across the country if you do your job right,” he said. This coaching framework shapes Lawn Squad’s culture and how franchisees are supported from day one.For entrepreneurs looking for a simple, scalable business with recurring revenue and a strong support platform, Lawn Squad hits the key criteria: a focused service mix, technology that drives efficiency, call-center infrastructure, wide territory availability and a brand still early enough for owners to have meaningful influence. The opportunity is growing and the support structure is robust from day one.For more information about Lawn Squad franchise opportunities, visit&nbsp;<a href="https://lawnsquadfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lawn-squad-franchise-opportunity-2730983" target="_blank" rel="nofollow">https://lawnsquadfranchise.com/.</a>&nbsp;

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Why Entrepreneurs Are Choosing to Invest in Lawn Squad

1851 Franchise

With a simplified service mix, recurring revenue potential and Authority Brands’ franchise platform, Lawn Squad is attracting owners who want a scalable, seasonal model with wide-open territory.

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

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Lawn Squad Soars in 2025 With 111% Growth, 19 New Deals, Eyes Further 2026 Expansion

Lawn Squad Signs 5-Territory Expansion With Existing Mosquito Squad Plus Franchisee

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Robert Palmer’s Long Game: Turning a Cleveland Lawn Business into the Lawn Squad Franchise

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Lawn Squad Franchise Costs, Fees, Profit and Data for 2026

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In a&nbsp;<a href="https://nipgroup.com/broker-blogs/2026-landscaping-industry-outlook-the-future-of-landscaping-and-what-brokers-can-expect/">$200 billion lawn care industry</a> crowded with national brands and local independents, standing out requires more than green grass and a truck wrap. For Lawn Squad, an established lawn care franchise under the Authority Brands umbrella, the difference comes down to two key areas: how the brand is built to support franchisees and how it delivers results to homeowners.&nbsp;<h2>Backed by Authority Brands&nbsp;</h2>One of Lawn Squad’s strongest competitive advantages starts at the top. “When it comes to franchising, it is a very crowded space,” Rueda said. “The fact that Authority Brands is the owner is a huge differentiator.”The Authority Brands portfolio consists of 15 leading home service brands, including&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad</a> and&nbsp;<a href="https://monstertreeservicefranchise.com/">Monster Tree Service</a>. That multi-brand ecosystem creates built-in collaboration and shared best practices that independent lawn care franchisors cannot easily replicate.Instead of having to build everything themselves, Lawn Squad franchisees get instant access to a national support system. This includes help with marketing, technology, operational know-how, and shared learning with other franchises.&nbsp;<h2>A Call Center That Fuels Growth Through an Industry Leading Support Model</h2>In many lawn care franchises, sales and customer service responsibilities fall squarely on the franchisee.&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-opportunity-2730983">Lawn Squad took a different approach</a>.From day one, franchise owners are supported by an experienced sales team that manages all inbound inquiries and customer questions, handles web lead submissions, and conducts proactive outbound follow-up to ensure no opportunity is missed. This structure allows franchisees to stay focused on delivering services and building their local business, while the call center team helps keep their pipeline active and moving.“The sales team at the call center takes inbound leads, web submissions, and follows up directly with customers to fully support the franchisees,” said Rueda. “That level of responsiveness helps ensure every opportunity is worked and supported.”Beyond lead management, the call center plays a critical role in maintaining consistent customer communication across the system. “The phone is always going to be picked up,” Rueda said. “That consistency is a big part of what drives performance across the network.”That operational support also contributes to strong system-wide performance, including an 80% retention rate across the network, underscoring the impact of a model built around responsiveness, service quality, and follow-through.<h3>Purpose-Built Territories Designed for Scalable Growth</h3><a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-cost-fees-profit-data-2730898">Territory design is a key differentiator</a> in the Lawn Squad model, with each market intentionally built to support long-term franchise success, not just population density.Rather than relying on generic geographic boundaries, Lawn Squad territories are structured around Single Family Dwelling Units (SFDUs), intentionally excluding apartments, townhomes, duplexes, and other multi-unit housing. This ensures franchisees are focused on homeowners most likely to invest in recurring, professional lawn care services.Each territory is also evaluated through multiple economic and housing indicators, including average household income and average home value, helping ensure strong alignment with curb appeal demand and discretionary spending power.“The goal is to build territories where the demand is already there,” said Rueda. “We’re focused on middle- to higher-income homeowners where lawn care isn’t a luxury, it’s a priority.”By prioritizing quality over sheer population size, Lawn Squad creates territories designed for scalability and sustainability, giving franchisees a strong foundation to grow efficiently within a single market.<h2>An Education-First Approach for Consumers</h2>While franchise infrastructure matters, customer experience ultimately drives renewals and referrals. In a category where some national brands standardize treatments across regions,&nbsp;<a href="https://1851franchise.com/lawn-squad/growing-the-lawn-squad-franchise-scaling-authority-brands-2730964">Lawn Squad takes a more customized approach</a>.Rather than relying on a one-size-fits-all program, Lawn Squad evaluates each yard individually to determine the most effective treatment approach, including soil conditions, grass type, and environmental factors. This allows franchisees to apply targeted solutions designed to improve long-term lawn health and appearance.“We are the type of brand that looks for the chemical compound that will have the best impact,” said Rueda. “What is the best fertilizer they can use for that specific lawn?”From day one, franchisees are equipped to offer both traditional and organic treatment options, giving homeowners flexibility based on their preferences and property needs. That consultative, science-based approach is reinforced through structured customer follow-up.“We call every customer after 48 hours,” Rueda said. “We want to ensure that customer expectations are aligned with the program they are in.”That proactive check-in helps ensure treatments are working as intended, allows for adjustments when needed, and ultimately strengthens long-term customer satisfaction and retention.<h2>Growth Momentum Backing the Model</h2>Today, Lawn Squad’s operational advantages are supported by strong system growth. The brand reported&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-2025-growth-2026-vision-expansion-2731439#featured">111% year-over-year growth in 2025</a>, signing 19 new deals and awarding 20 territories. With 18 locations currently in operation&nbsp; and additional markets targeted for expansion, the system remains early in its expansion, creating opportunities to secure high-potential territories in major markets.&nbsp;In a&nbsp;<a href="https://market.us/report/lawn-care-market">lawn care sector approaching $200 billion in revenue</a>,&nbsp;<a href="https://www.mordorintelligence.com/industry-reports/united-states-lawn-care-market">demand for fertilization, weed control, and pest management continues to support subscription-based recurring revenue models</a> — particularly in residential markets where homeowner investment remains strong.By combining national infrastructure with localized execution, and pairing franchisee support with customer-focused service, Lawn Squad positions itself as more than just another lawn care franchise in a crowded space. It positions itself as a scalable platform built to compete and win.To find out more information on costs for buying this franchise, please visit:&nbsp;<a href="https://1851franchise.com/lawn-squad">https://1851franchise.com/lawn-squad</a>.

Lawn Squad leverages Authority Brands' infrastructure, supports franchisee growth with a central call center, provides expansive territories, and focuses on education-first service.

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COLUMBIA, Md.&nbsp;—&nbsp;<a href="https://lawnsquadfranchise.com/">Lawn Squad</a>, a premium lawn care franchise within the&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands&nbsp;</a>family, has signed existing&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad Plus</a> franchisees Bailey and&nbsp;<a href="https://www.linkedin.com/in/brandon-robertson-301385262">Brandon Robertson</a> to a five-territory&nbsp;<a href="https://1851franchise.com/lawn-squad">Lawn Squad</a> expansion in Birmingham, AL; Huntsville, AL; Dayton, OH; Chattanooga, TN; and Knoxville, TN.The brothers originally entered franchising after careers spanning military service, operations leadership and logistics. Bailey served three years in the U.S. Army before working as an area manager at Amazon, while Brandon spent six years in the U.S. Marines and most recently served in the Army National Guard. Together, they also built a trucking business before moving into franchising.“We were looking to diversify our portfolio and landed on pest control and mosquito control,” Bailey said. “When we evaluated multiple brands,&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad Plus</a> stood out because of its Franchise Disclosure Document strength, higher average revenue per territory and long-term track record.”Since launching their Mosquito Squad Plus business, the brothers have grown to seven territories across Alabama, Tennessee, Ohio and Northern Kentucky,&nbsp;and built a leadership team that includes a dedicated operations manager and a vice president of sales with more than 25 years of lawn care and sales experience. Expanding their current business with Lawn Squad was a strategic next step.“They are very complementary businesses,” Bailey said. “Over the last couple of years, we have noticed more and more customers liking the idea of bundling lawn care and pest control services. And so we wanted to bring that to the market where we can offer them both.”The Robertsons mirrored their Lawn Squad territories with their existing Mosquito Squad Plus footprint, committing to five territories at once. Bailey cited confidence in Lawn Squad’s internal sales and customer service infrastructure, along with the brand’s onboarding and launch support, as key drivers behind the decision.“Cost per lead keeps increasing across the industry,” Bailey said. “By offering multiple services, the lifetime value of each customer increases significantly.”The brothers expect Lawn Squad to scale quickly due to their existing customer base, a new door-to-door sales program launching in Cincinnati and growing traction in commercial accounts.&nbsp;“The Lawn Squad team has been great to work with,” Bailey said. “They have really good processes.” He said support from Lawn Squad and Authority Brands has helped as they launch and scale new territories.With the foundation in place and multiple growth channels already in motion, the brothers say they are well positioned to continue expanding across both brands.ABOUT LAWN SQUAD:Lawn Squad franchising, developed from the Weed Pro brand name and system, is part of Authority Brands’ home service portfolio. Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, Lawn Squad provides expert services including fertilization, weed control, aeration, seeding and pest management, all supported by a strong recurring-revenue model. With comprehensive training, operational support and a focus on delivering high-quality, science-based lawn treatments, Lawn Squad empowers franchise owners to enhance local landscapes while growing scalable, community-focused businesses. For more information, visit&nbsp;<a href="https://lawnsquadfranchise.com/">https://lawnsquadfranchise.com/</a>.&nbsp;ABOUT MOSQUITO SQUAD® PLUS:Mosquito Squad® Plus' mission is to be the premier outdoor pest control company in the industry by providing state-of-the-art products and services through its best-in-class technicians and sales teams while bringing awareness to the importance of pest management to help control diseases transmitted by pests. For more information, visit www.mosquitosquad.com and www.authoritybrands.com.

lawn squad expansion with bailey robertson and brandon robertson in Alabama, Tennessee, and Ohio

Brothers Bailey and Brandon Robertson will open five Lawn Squad territories, extending their growth journey within the Authority Brands family.

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Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

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