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Layne’s Chicken Fingers Names Alex Camp Senior Director of Operations

Camp is the newest addition to the franchise’s growing support team, bringing decades of restaurant experience and a passion for operations to the system.

By Morgan Wood1851 Franchise Contributor
SPONSORED 8:08AM 07/08/24

Layne’s Chicken Fingers, the Soon to be Famous™ chicken finger franchise with 16 restaurants open and another 212-plus awarded, is growing rapidly in markets across the country, and its corporate team is following suit. Throughout its expansion, the Layne’s team has been sure to maintain a robust and growing team in the home office, building the support infrastructure the system will need before it’s needed. The most recent step in this growth is the recent hire of Alex Camp, the brand’s new senior director of operations.

“We like to stay one step ahead of the franchise system when it comes to support,” Chief Operating Officer Samir Wattar said. “Alex will be a valuable asset to the system as we grow to ensure we continue to deliver on our two primary objectives: protecting the brand and protecting the franchisee.”

Camp brings decades of restaurant experience to his new role with Layne’s, having worked in food service since he was 15. After climbing the ranks through jobs at Taco Bell, Jason’s Deli and Fuzzy’s Taco Shop, Camp began to discover the Layne’s brand and vision.

“As I learned more about it, I started getting very excited about Layne’s,” Camp said. “The passion that I saw, from its roots in College Station 30 years ago all the way to the team members, executive leadership and guests of today, was contagious. Being able to spread that passion to different states throughout the nation is what really caused me to fall in love with the concept.”

As senior director of operations, Camp will oversee corporate and franchise operations and work to ensure that both the corporate teams and local owners have the resources they need to be successful without losing the culture Layne’s is known and loved for.

“We don’t want to grow so big that we lose that culture,” he said. “We want to make sure that we always keep that close to our chest. Any decision that we make, or look to make, we ask ourselves two things: Is it right for the brand? Is it right for our franchisees? If we can’t answer both of those with a resounding ‘yes,’ then it’s out.”

Practically speaking, Camp will use this framework to analyze and strengthen both top-line revenue and bottom-line profitability.

“As the brand grows, there will always be more projects,” he said. “Right now, it’s about doing what we do and doing it well. We want to keep the brand simplistic, our menu small and our operations fluid and easy. There aren’t a lot of moving parts which is what drives franchisees to our model and guests to our food. Whatever we do in the future, we don’t want to complicate that. I’m part of a unique and vibrant team that believes in the possibility and the future of Layne’s, and we all want to help our franchisees get there.”

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