Layne’s Soon To Be Famous™ Chicken Fingers, the 10-restaurant Dallas-based franchise, is a community favorite around the Texas A&M campus. Whether it’s students stopping for a quick lunch between classes or alumni grabbing their old favorite when they’re in town for a football game, everyone knows and loves Layne’s. The story is no different for Scott and Heather Davis, a pair of franchisees who will soon open their Denton location with the emerging chicken concept.

“Heather and her whole family are Aggies, so I was already familiar with the brand,” Scott said. “We would always joke about when Layne’s was going to start franchising, and low and behold in early spring 2021, I read an article that Layne’s was franchising and opening in the Houston market that summer. I called almost immediately to start digging in and getting a better idea of what all it took to open.”

With previous operational experience, desire to expand further in the franchise space and an existing love for Layne’s, investing in the chicken concept was a natural next step. Throughout his career, Scott has moved between corporate and franchise concepts multiple times. More recently, he circled back to franchising. Three years ago, he left the corporate world to operate a family-focused entertainment franchise and realized just how much he loved the franchise model.

For Heather and Scott, the people of the franchise play a critical role in their experience with the brand. Because the two have previous franchise, operational and IT experience, they feel more confident managing the logistical aspects of their brands than an average new franchisee might. So, it’s key to the duo that the leadership team and others within their chosen franchise are truly committed to each other and the concept.

“Hearing CEO Garrett Reed and the team’s commitment to the brand and their willingness to have the conversation of how changes in the system could benefit the bottom line was so refreshing. Seeing that team effort right from the start and knowing that he had our back was the selling point,” Heather said.

Aside from the brand’s people, processes and notoriety, the segment just makes sense, the Davis’ said.

“The chicken category is a growing category from a consumption standpoint, as well as just the number of establishments that are opening up and focusing on that product, so clearly it's a growth area and a high-growth market,” Scott added. “So far, we feel very good about the opportunities and so forth as it pertains to just really focusing on that category of chicken.”

Franchise opportunities range from $656,000 – $1,280,500 with different buildout options available. Learn more about franchising here.

ABOUT LAYNE'S CHICKEN FINGERS

Founded in 1994 in College Station, the original location became a Texas A&M legend known for its small-town charm, friendly service, iconic chicken fingers and secret sauce. While opening corporate locations across the Dallas-Fort Worth area, the leadership team focused on fine-tuning its operations and starting to franchise.  Now, the company is planning to bring Layne’s Soon to be Famous™ Chicken Fingers to the rest of the world with plans to open 100 locations by the next four years.