Le Macaron Has Big Plans to Expand in Texas After Enjoying Sweet Success With New San Antonio Location

When CEO and co-founder of Le Macaron French Pastries Rosalie Guillem discovered there wasn’t a pastry shop that served a classic, soft and sweet macaron when she moved from France to the U.S., she was determined to fill that void in the marketplace. In 2009, Rosalie and her eldest daughter, Audrey Guillem-Saba, founded and opened the first Le Macaron French Pastries café in Sarasota, Florida in order to provide residents with the inimitable signature French dessert.

Since the confectionary concept opened its doors for business a decade ago, Le Macaron French Pastries has grown to 54 locations with 24 shops in development. Currently, five of those locations exist across the Lone Star State in San Antonio, Austin, Dallas and Houston, with another in the pipeline and plans for further growth.

Franchise Owner Dan Farhat is the owner of the San Antonio Le Macaron, and opened the café in partnership with his wife in The Shops at La Cantera, a popular outdoor mall in the city. The couple had their sights set on becoming business owners for a long time and when they discovered Le Macaron, the two knew this was the exact concept they were looking to be a part of because of the franchise’s unique and delicious offering. Farhat was confident that Le Macaron would be a successful business to open in San Antonio because there’s nothing else like it in the area.

“We were looking for a food service concept that offered a delicious and unique product,” said Farhat. “I’m excited to be able to have this business opportunity with my family, especially because Le Macaron itself was founded by a family.”

Le Macaron hopes to expand its Texas footprint in San Antonio, Dallas-Fort Worth and Austin. These major cities are prime markets, especially for Le Macaron’s mobile kiosk concept, because of the large amount of festivals, malls, stadiums and tourist hubs that encourage pedestrian activity.

“Texas is a perfect fit for the Le Macaron brand because it is filled with major cities with diverse demographics that support friendly foreign concepts,” said Le Macaron Director of Marketing Angel Santiago. “The beautiful year-round temperate climate attracts tourists and encourages them to go out to the cities’ various malls and attractions.”

A unique part about Le Macaron is that it offers its Franchise Owners different models: cafés and kiosks. Because of the high number of malls per capita in the state of Texas, kiosks make for a tasty addition to feature in any shopping center. Customers will be able to shop and enjoy a macaron or two as they go from store to store.

To ensure customers are getting nothing but the freshest of pastries, the French desserts are delivered to each location from the brand’s headquarters. By eliminating on-site production, the operational model and real estate footprint is adaptable and simple for Franchise Owners. Guillem’s own gourmet recipe is infused with real ingredients and bold flavors, which is why she believes Le Macaron “serves the best macaron that you’ll find in America.”

“Customers are immediately drawn to our pastries because of our colorful eye-catching displays,” said Guillem. “Our Le Macaron shops serve an abundance of unique flavors. As soon as a customer takes one bite of our macarons, they’re hooked and coming back for more.”

Le Macaron has become the industry standard for elegant, light, fluffy pastries infused with real French ingredients. While macarons have been enjoyed for decades all around the globe, Le Macaron hopes to make its customers feel as if they’re stepping into a local French pastry shop with every bite. Looks like Texas is going to get a whole lot sweeter.