Legal Literacy for Franchise Success
From deciphering franchise agreements to grasping the significance of franchise disclosure documents, legal literacy serves as a cornerstone for franchise success.
Thinking about diving into the world of franchising? Before you take the plunge, it's crucial to understand the legal side of things. From the nitty-gritty details of franchise agreements to the importance of franchise disclosure documents (FDDs), having a handle on the key legal terms involved is essential.
“Opening a franchise can be a good option for many entrepreneurs, but you need to consider a few things before you sign on the dotted line, if you will,” Ben Michael, founding attorney of Michael & Associates, Attorneys at Law, told 1851 Franchise. “Firstly, you're beholden to the parent company, or the franchisor, for what's acceptable and what's not when it comes to how you run your business. For some entrepreneurs, this is great. For others, this is going to cause friction in the future.”
Franchisees need to understand that they are required to pay fees and make requests to open more than one location — and the franchisor has the final say in every major business decision.
“Before you decide to open a franchise store, you need to see the FDD,” Michael said. “This will give you the history of the franchise, all the fees you're required to pay in order to become a franchisee, as well as pertinent information such as contractual obligations and data from other franchises under the parent company.”
Additionally, the FDD will outline special circumstances to the relationship between franchisee/franchisor. And if the parent company can't provide this report, Michael says you should pass on opening a franchise with them.
“A franchisor needs to be available to answer any and all of your questions before you enter into a contract with them,” he said. “If you have any doubts, it's worth consulting a lawyer to make sure the contract is something you want to sign.”
With that said, here are a few key legal terms to familiarize yourself with before getting into franchising:
Franchise Agreement: A legally binding document that delineates the terms and conditions governing the interaction between the franchisor and the franchisee, covering aspects such as fees, royalties, territory rights, and the duration of the franchise.
Royalties: Ongoing payments made by the franchisee to the franchisor, typically calculated as a percentage of the franchisee's gross sales, compensating the franchisor for the continuous use of its brand, ongoing support, and the benefits derived from the established business model.
Territory: The geographical area where the franchisee is granted the exclusive right to operate, defined within the franchise agreement to prevent conflicts with neighboring franchisees and ensure a fair distribution of market opportunities.
Initial Franchise Fee: A one-time payment made by the franchisee to the franchisor, granting the franchisee the right to use the franchisor's brand and including initial training and support.
Renewal Terms: Provisions within franchise agreements that outline the conditions for renewing the franchise relationship after the initial term expires, crucial for long-term planning and exit strategies.
Trademark: A legally registered symbol, logo, or name representing the franchisor's brand. Adherence to guidelines for trademark usage is imperative for maintaining brand consistency and integrity.
Franchise Disclosure Document (FDD): A comprehensive informational document provided by the franchisor to potential franchisees that contains vital information about the franchise system, financial performance, legal obligations and special circumstances to the franchisee/franchisor relationship.
Termination Clause: A part of the franchise agreement that outlines the conditions under which either party can terminate the franchise agreement, critical for managing potential risks and disputes during the franchise relationship.
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