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Lenny's Subs Embarks on Massive Tennesse Expansion
The sandwich franchise is gearing up for a 50-store expansion throughout its home state.
Lenny’s Subs, a sandwich chain based in Memphis, Tennessee, is preparing for an aggressive expansion throughout its home state.
"We want to own the state of Tennessee, and there is plenty of room for growth in Nashville," Bob Ritter, vice president of franchise and market development for Lenny's Subs, told QSR Magazine. "It's a growing area, and the potential for new unit growth is outstanding."
Currently, Lenny's has three locations in Nashville, with nearly 40 throughout Tennessee. Their plan for expansion entails opening five locations in 2015, 18 in 2016, and 25 in 2017.
"We're looking to add an additional 20 locations across Tennessee over the next five years,” Ritter adds. "It is important for us to focus our development efforts in Nashville, Memphis, and Knoxville while also expanding to smaller markets in the state."
Along with their expansion will come a modern design, according to President and COO Jason Vaughn. As the next generation of Lenny's Subs enter the market, the brand will feature a new color palette and modern furnishings in their locations.
"We have created an environment that extends beyond lunch, and our new look really elevates our brand, taking us to the next level." he told QSR Magazine. "The updated interior will not only resonate more with our consumer, but will also attract franchise candidates looking for a great business opportunity."
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