Little Caesars Celebrates 65th Anniversary with Major U.S. Expansion and NFL Partnership Promotions

Little Caesars is celebrating its 65th anniversary with major franchise growth and expansion. The global pizza chain, ranked as the third largest in the industry, has signed multiple new development agreements, resulting in over 23 new restaurants opening across key U.S. markets, including cities like Dallas, Los Angeles and Baltimore. The well-known brand has a goal to grow the chain significantly across the Northeast, aiming for 50 stores by 2026.

Little Caesars is also expanding into non-traditional venues such as college campuses, casinos and airports to meet rising consumer demand for convenient dining. As part of this push, the brand continues to innovate with new menu offerings.

This rapid expansion seems fairly attainable given that the brand has generated some impressive buzz, especially as the NFL season kicks off. Little Caesars, the league’s official pizza sponsor, is running promotions like free delivery from September 2 to 15 and introducing the Pizza!Pizza! Pregame and Challenge program to engage fans. High-profile NFL players, including George Kittle and Amon-Ra St. Brown, are featured in the brand’s marketing campaigns. 

The brand is also maintaining its community focus with the Love Kitchen, a mobile unit that serves pizza to those in need. This season, the Love Kitchen will collaborate with the NFL to serve meals in key cities, starting in Kansas City, in honor of the NFL’s reigning champions.

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.