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Little Caesars® Pizza Targets Germany for International Expansion

The brand is focused on bringing its iconic pizza to new countries after years of international growth.

By Morgan Wood1851 Franchise Contributor
SPONSORED 2:14PM 10/27/22

Little Caesars® Pizza, the third-largest pizza chain in the world with a 63-year legacy, is rapidly expanding throughout Europe, with Germany set as its next growth target.

“The pizza segment is growing in German-speaking countries, and we see this as the perfect time to establish Little Caesars Pizza there,” said Sascha Stokic, Little Caesars Pizza development director. “We’re a well-known global brand with decades of experience, which makes it easier for entrepreneurs to take a step in the right direction with us on their side.”

As a whole, the worldwide pizza market is expected to grow by over $40 million between 2021 and 2027. And Germany is no exception, as the pizza market continues to increase year over year. The existing demand creates space for Little Caesars® Pizza to shine as it prioritizes value, quality and convenience.

“With nearly 100 stores in Turkey and a solid footing in Spain, as well as plans to enter the United Kingdom and Portugal later this year, our simple yet powerful business model focused on selling high-quality American pizzas at an affordable price resonates with European consumers,” said Stokic.

The brand’s HOT-N-READY® concept allows customers the quick and convenient option to simply stop in and carry out freshly made pizzas at an affordable price without waiting or ordering ahead. Price leadership has given Little Caesars Pizza a competitive edge in the industry, especially during periods of high inflation, as more customers flock to its low-cost, high-quality pizza options.

As the brand looks to develop in Germany, it seeks motivated entrepreneurs who are prepared and driven to establish 20 or more stores in a five-year period. Ideal candidates have experience as multi-unit restaurant operators and possess strong business and real estate contacts.

Franchisee candidates who are interested in learning more about Little Caesars Pizza are welcome to attend the 2022 Franchise Expo in Frankfurt, Germany, from November 10 to 12, where members of the chain’s international development team will be available at booth D411. The brand will also be present at MAPIC, in Cannes, France, from November 29 to December 1 at booth P-1, G20.

For more information about franchising internationally with Little Caesars, please visit https://international.littlecaesars.com/.

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