The new year may have just started, but Dunkin’ Donuts is already getting a jumpstart on one of its resolutions. According to an article in the Los Angeles Times, the brand has removed all artificial dyes from doughnuts sold in the U.S.

In a press release quoted by the Los Angeles Times, Dunkin’ Brands’ Chief Marketing Officer said, “After years of research and development, we are thrilled to be taking such a big step in providing guests with simpler ingredients while still delivering the delicious taste and vivid colors expected with our donuts.”

Dunkin’ Brands isn’t limiting its New Year’s Resolution to artificial flavoring in doughnuts—the parent company behind Dunkin’ Donuts and Baskin-Robbins—plans to remove artificial dyes from all food and beverage menu items by the end of 2018.

Click here to read the original article.

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Cassidy McAloon

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Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.