LAST UPDATED: December 2025

FRANCHISE WEBSITE: https://www.maidright.com/franchising/ 

1851 GROWTH CLUB WEBSITE: https://1851franchise.com/growth-club/maid-right 

NUMBER OF LOCATIONS: 35+

REPORTED COST TO GET IN: $147,100 - $218,500

REPORTED ROI (Item 19): $578,268 (average gross sales per franchisee, FY 2024) 

Maid Right is a home and business cleaning franchise focused on consistent quality and customer trust. The system pairs modern tools (CRM, scheduling, medical-grade disinfection) with a standardized process (Signature Clean) and a 24-to-48-hour service guarantee to drive retention and referrals.

1. What Is the Brand Overview for Maid Right?

About the Brand

Founded in 2015, Maid Right operates as part of Premium Service Brands (PSB). The concept’s purpose is to deliver reliable, professional cleaning while giving local owners a scalable, community-rooted business model.

Mission: Enrich lives by creating clean, organized spaces and supporting owner success across the franchise network.

Vision: Build a trusted national community of owners delivering consistent, technology-enabled cleaning that customers confidently rely on.

Unique Selling Points (USPs)

  • Signature Clean Checklist: The Maid Right Signature Clean checklist delivers a detailed, room-by-room process so every visit follows the same standard and produces consistent results in every home. 
  • 24- to 48-Hour Guarantee: If something is missed and you report it within 24 hours, Maid Right’s 24- to 48-hour guarantee means a team returns within 48 hours to make it right, giving customers extra peace of mind. 
  • MR Shield Disinfection: The MR Shield system provides medical-grade disinfection, neutralizing germs, bacteria and odors for health-conscious households that want more than just a surface clean. 
  • Maid Right Technics: Maid Right Technics combines eco-minded tools like HEPA vacuums and color-coded microfiber cloths with non-toxic products to reduce dust, improve air quality and prevent cross-contamination. 
  • Reputation and Awards: Maid Right backs its promises with a strong reputation, including recognition on Entrepreneur’s Franchise 500 and consistent messaging around best-in-class cleaning practices and results. 
  • Confidence and Convenience: Clear processes, flexible scheduling and dependable, repeatable outcomes make it easy for customers to book cleanings, trust the results and enjoy a consistently fresh home without extra hassle.

2. What Are the Franchise Opportunity Details?

Why Franchise With Maid Right?

  • Proven PSB Playbook: Established systems, brand credibility and category experience.
  • Three-Week Training Path: Onboarding + virtual + immersive week at PSB HQ (Charlottesville, Virginia).
  • Dedicated Marketing Support: Local strategy and execution help to build your book.
  • Advanced Tech Stack: Proprietary CRM and scheduling to simplify daily operations.
  • Expert Coaching: One-on-one guidance from industry pros.
  • Flexible Operating Model: Home-based option; add office/storage if preferred.
  • Scalable Staffing: Start with one or two techs; expand teams and trucks as demand grows.

Available Territories

Maid Right has territories available across the United States, with hot markets currently in Connecticut, Ohio, Tennessee and Texas. 

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Maid Right franchise ranges from $147,100 to $218,500. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure

Min

Max

Franchise Fee

$65,000

$65,000

Vehicle

$1,500

$5,000

Real Estate/Leasehold Improvements

$0

$3,000

Equipment & Supplies

$3,500

$7,000

Insurance

$2,000

$5,000

Signage

$3,000 

$4,000

Technology Fee

$5,000

$5,000

Grand Opening

$2,500

$5,000

Training Expenses

$3,000

$5,000

Licenses/Bonds

$100

$1,500

Professional Fees 

$1,500

$3,000

Designated Manager Salary

$0

$30,000

Marketing

$10,000

$20,000

Additional Funds (6 Months)

$50,000

$60,000

Initial Franchise Fee: The initial franchise fee for a Maid Right Business is $65,000, payable via wire transfer, typically in one lump sum upon signing the franchise agreement. If the franchisee secures SBA financing, they usually pay $15,000 upfront and the remaining $50,000 after funding. The fee is non-refundable and fully earned when paid.

Discounts:

  • 10% discount for honorably discharged U.S. veterans and first responders (rescue, emergency, or law enforcement).
  • 10% discount for existing franchise owners within Premium Service Brands or its affiliates who are in compliance with their agreements.

Ongoing Fees: According to the 2025 FDD, Maid Right franchisees are responsible for the following ongoing payments and fees:

Type of FeeAmount
Royalty6% of gross sales/week

Marketing Fund Contribution

Greater of 2% of gross sales or $50/week
Contact Center Fee2% of gross sales/week
Technology Fee$210/week
Accounting and Business Advisory Services Fee$85/week

ROI Potential: According to the 2025 FDD, the 18 franchisees operating for the entirety of FY 2024 reported the following gross sales:

Quartile

Average

Median

High

Low

Top 25% (5)

$1,258,050

$1,182,243

$1,731,326

$883,697

Middle 50% (8)

$435,696

$356,020

$855,782

$287,935

Bottom 25% (5)

$126,601

$95,578

$126,601

$29,745

Total (18)

$578,268

$356,020

$1,731,326

$29,745

3. What Franchisee Support Does Maid Right Provide?

Pre-Opening Support

Guided onboarding, brand immersion and access to marketing/launch playbooks, plus vendor and funding-partner introductions.

Training Programs

Three-week path: onboarding and virtual coursework, followed by an immersive, hands-on week at PSB HQ (Charlottesville, Virginia) with leadership and peer owners.

Operational Support

One-on-one coaching, local marketing support, recruitment guidance, and a standardized service program (Signature Clean, MR Shield, Maid Right Technics).

Technology and Tools

Proprietary CRM and scheduling, standardized checklists, HEPA equipment protocols, eco-forward supplies and a color-coded cloth system for quality and efficiency.

4. What Are the Franchise Requirements for Maid Right?

Eligibility Criteria

  • Liquid Assets: $50,000
  • Net Worth: $150,000

No prior cleaning experience required and comprehensive training is provided.  Maid Right looks for adaptable, growth-minded entrepreneurs with strong business, leadership, and teamwork skills who can think innovatively and manage challenges effectively.

Operational Commitments

Owners must maintain a local address within the territory (for tax/operations compliance). Home-based operation is permitted; owners may add office/storage as they scale. Day-to-day involvement is expected (team building, quality control, customer growth). Semi-absentee not specified.

Funding Assistance

Maid Right does not offer in-house financing but works with partners (e.g., Benetrends, FranFund) for SBA/ROBS/other franchise funding pathways, including financial pre-approval support.

5. Are There Franchisee Success Stories?

“I like getting to know people and their stories. And certain customers definitely have a soft place in my heart, and specifically people who are like grandparents, because I don't have any grandparents locally…they really just love a genuine human connection. And they get excited to see their cleaners each time…We're developing a brand that people can count on, and since we've come along with Premium Service Brands, their nonprofit Kids Lift, the past year, we've done projects with them and it's definitely given us a foothold into the community and ways that we can partner with schools and really get to know those in our community in a different way that we normally wouldn't get to on our own.” 

Grace Askew, Franchisee — Williamson County, Tennessee

6. What Is the Market Potential for Residential Cleaning?

The U.S. commercial and residential cleaning services market is expected to grow by $37.8 billion from 2025 to 2029, reflecting a 5.9% CAGR. Growth is fueled by the rising popularity of multifamily dwellings and an increase in strategic alliances, though labor wage fluctuations remain a key challenge. 

Competitor Analysis

Maid Right competes with national brands in residential cleaning. Differentiators include the Signature Clean® system, the 24- to 48-hour guarantee, MR Shield disinfection, eco/HEPA protocols and PSB’s training, coaching and marketing engine. Other major industry players include Anago Cleaning Systems, MaidPro, The Cleaning Authority, ServiceMaster, and JAN-PRO, among others.

7. What Is the Application Process for Maid Right Franchisees?

  1. Introduction to Our Vision and Model: Connect with Maid Right to learn how the brand’s vision, values and business model work and see whether they align with your goals as a future owner.
  2. Dive Into the Details of Our Model: Explore the core pillars of the Maid Right system, including customer acquisition, operational execution and unit economics, to understand how the business attracts clients and drives performance.
  3. FDD Review: Review the FDD with the franchisor so you understand the legal, financial and operational commitments before moving forward.
  4. Meet With Maid Right Owners: Speak with existing franchisees to hear real experiences, discuss challenges and wins, and get a clear picture of day-to-day ownership.
  5. Meet the Team Day: Visit the corporate team, ask specific questions and experience the culture in person to confirm that your long-term goals match the direction of the brand.
  6. Sign and Schedule Training: Sign the franchise agreement, lock in your training dates and begin preparing for launch with guidance and support from the Maid Right team.

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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Victoria Campisi

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Victoria Campisi

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