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FranX | FDD Item 19: What Can You Do Now To Get Ahead of the Pack for 2023?
On this episode of FranX, Charles N. Internicola and Brent Dowling discuss reviewing the Item 19 to ensure all data and goals are aligned for 2023.
As the end of the year approaches, it will be crucial to begin considering franchise development in 2023. One of the key aspects of this strategy is to reevaluate the Item 19 — a process that should begin before the start of the new year.
“Going into 2023, if you and your brand haven’t worked on it, now’s the time to put the legal and franchise sales teams together, review the Item 19 and discuss next year’s strategy,” said Charles N. Internicola, franchise lawyer.
Brent Dowling, CEO of Raintree, explained that this process involves gathering all of the individuals who are involved in the sales process, including lead generators, consultant liaisons and more. As those who had boots on the ground during the year can talk through the conversations they had with candidates, the group can talk through objections, headwinds and other challenges to avoid similar hurdles next year.
When working to set up these strategy sessions, be sure to plan ahead, allowing everyone time to bring thoughtful feedback to the table and avoid simply doing a quick touch-up to the previous year’s data.
Watch the full episode here to learn more about analyzing and building a more impactful Item 19 in 2023.
Join the conversation!
Create your free FranX profile here.
Subscribe to the FranX YouTube channel here.
Join the Franchise Growth Mastermind Community here.
As the end of the year approaches, it will be crucial to begin considering franchise development in 2023. One of the key aspects of this strategy is to reevaluate the Item 19 — a process that should begin before the start of the new year.
“Going into 2023, if you and your brand haven’t worked on it, now’s the time to put the legal and franchise sales teams together, review the Item 19 and discuss next year’s strategy,” said Charles N. Internicola, franchise lawyer.
Brent Dowling, CEO of Raintree, explained that this process involves gathering all of the individuals who are involved in the sales process, including lead generators, consultant liaisons and more. As those who had boots on the ground during the year can talk through the conversations they had with candidates, the group can talk through objections, headwinds and other challenges to avoid similar hurdles next year.
When working to set up these strategy sessions, be sure to plan ahead, allowing everyone time to bring thoughtful feedback to the table and avoid simply doing a quick touch-up to the previous year’s data.
Watch the full episode here to learn more about analyzing and building a more impactful Item 19 in 2023.
Join the conversation!
Create your free FranX profile here.
Subscribe to the FranX YouTube channel here.
Join the Franchise Growth Mastermind Community here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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