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On Monday, <a href="https://www.mcdonalds.com/us/en-us/about-us/franchising/acquiring-franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-acquires-israeli-startup-digital-yield-2709527" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">McDonald&#39;s</a> announced it has <a href="https://www.prnewswire.com/il/news-releases/mcdonalds-to-acquire-dynamic-yield-will-use-decision-technology-to-increase-personalization-and-improve-customer-experience-300818098.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-acquires-israeli-startup-digital-yield-2709527" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">entered into a deal to acquire Tel Aviv-based tech startup Dynamic Yield</a>, a strategic investment aimed at bolstering the QSR giant&rsquo;s customer experience through technology.

The deal is for upwards of $300 million, <a href="https://www.wsj.com/articles/mcdonalds-nears-deal-to-buy-israeli-digital-startup-dynamic-yield-11553552124?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-acquires-israeli-startup-digital-yield-2709527" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">the Wall Street Journal reported</a>, marking the biggest acquisition for McDonalds in two decades. 

<a href="https://www.dynamicyield.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-acquires-israeli-startup-digital-yield-2709527" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Dynamic Yield</a> is an artificial intelligence-powered platform specializing in personalization and decision logic technology that has been utilized by other big-name companies like Ikea, Urban Outfitters and HelloFresh. McDonald&rsquo;s plans with Dynamic Yield&rsquo;s platform include enhancing its menu boards and drive-thrus, enabling the brand &ldquo;to be one of the first companies to integrate decision technology into the customer point-of-sale at a brick-and-mortar location,&rdquo; the announcement read.

&quot;Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms,&quot; McDonald&#39;s president and CEO Steve Easterbrook said in a statement. &quot;With this acquisition, we&#39;re expanding both our ability to increase the role technology and data will play in our future and the speed with which we&#39;ll be able to implement our vision of creating more personalised&nbsp;[sic] experiences for our customers.&quot; 

Read the full announcement <a href="https://www.prnewswire.com/il/news-releases/mcdonalds-to-acquire-dynamic-yield-will-use-decision-technology-to-increase-personalization-and-improve-customer-experience-300818098.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-acquires-israeli-startup-digital-yield-2709527" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

McDonald's Acquires Dynamic Yield | 1851 Franchise

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The $300 million deal marks the QSR giant’s biggest acquisition in two decades, per the Wall Street Journal.

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