Franchise News
McDonald’s Deploys AI-Powered Menu Boards at 700 Locations
The move marks the first action step since the QSR giant invested in tech startup Dynamic Yield in March.
Since making its biggest investment of the last two decades in late March, McDonald’s has been hard at work; the first public-facing element of its $300 million investment in Dynamic Yield, a tech startup specializing in artificial intelligence, has arrived.
According to a recent article in Nation’s Restaurant News, McDonald’s announced it has deployed AI-powered menu boards with automated suggestive selling at 700 of its restaurants. As part of an overall pivot in focus toward improving the drive-thru experience and returns in 2019, McDonald’s plans to use AI to “automate the upselling of menu items based on time of day, trending items and weather,” the article noted. Long term, the company will incorporate Dynamic Yield’s technology into the McDonald’s app and in-store kiosks.
On a conference call with investors, McDonald’s CEO Steve Easterbrook was quoted as saying, “We’re leveraging technology to improve and modernize the way we connect with customers. We’re confident about the road ahead.”
Read the full story here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
