1851

<a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-2720737">McDonald's</a> is venturing into a new project by launching a spinoff restaurant chain, CosMc’s. The initiative was announced during the company's&nbsp;<a href="https://www.cnbc.com/2023/07/27/mcdonalds-is-creating-a-spinoff-restaurant-brand-called-cosmcs.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161" target="_blank" rel="nofollow">second-quarter earnings call</a>, but details remain sparse.&nbsp;“CosMc’s is a small format concept with all the DNA of McDonald’s, but with its own unique personality,” McDonald’s CEO&nbsp;<a href="https://en.wikipedia.org/wiki/Chris_Kempczinski?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161" target="_blank" rel="nofollow">Chris Kempczinski</a> said.Trial operations for CosMc’s are planned for select sites in a limited geographical region by early 2024, with further information to be shared on the company's investor day in December.The new brand, CosMc's, takes its name from a late '80s and early '90s McDonaldland mascot, a part-alien, part-robot named CosMc who loved McDonald's food. This move aligns with the recent revival of another <a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654">McDonald's franchise</a> mascot, Grimace, which substantially&nbsp;<a href="https://www.cnbc.com/2023/07/18/mcdonalds-grimace-social-media-craze-can-lift-shares-truist-says.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161" target="_blank" rel="nofollow">boosted the company's U.S. business.</a> The Grimace Birthday Meal, featuring a vibrant purple milkshake, went viral on social media, leading to a significant increase in restaurant traffic and sales.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=QUpJDLeJmZU"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DQUpJDLeJmZU" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>This is not McDonald’s first attempt at diversification, however. In the late 1990s, the company purchased&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-donatos-franchise-costs-fees-profit-and-data-2721773">Donatos Pizza</a>,&nbsp;<a href="https://1851franchise.com/boston-market-partners-with-grubhub-doordash-2707529">Boston Market</a> and a stake in&nbsp;<a href="https://1851franchise.com/chipotles-new-incentive-program-makes-employees-go-cha-ching-2710713">Chipotle Mexican Grill</a>. Within less than a decade, McDonald's divested from all three businesses due to their distracting influence and disagreements with Chipotle over franchising plans and drive-thru lanes. McDonald's hopes this latest venture, CosMc’s, will be a successful step towards expanding beyond its primary business.Read more&nbsp;<a href="https://www.cnbc.com/2023/07/27/mcdonalds-is-creating-a-spinoff-restaurant-brand-called-cosmcs.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161" target="_blank" rel="nofollow">here</a>.Related stories:&nbsp;<ul><li><a href="https://1851franchise.com/how-profitable-is-owning-a-mcdonalds-franchise-2715302#stories">How Profitable is Owning a McDonald’s Franchise?</a></li><li><a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-2720737">Franchise Deep Dive: McDonald’s Franchise Costs, Fees, Profit and Data</a></li><li><a href="https://1851franchise.com/buying-a-mcdonalds-franchise-the-pros-cons-2720750">Buying a McDonald's Franchise: The Pros &amp; Cons</a></li></ul>

McDonald's Franchise Creates 'CosMc's' Spinoff Fast Food Concept

1851 Franchise

Following the viral success of The Grimace Birthday Meal, the global burger franchise is reviving McDonaldland's CosMc as a way to expand beyond its primary business model.

mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Athletech News: How SWTHZ Delivers on Wellness Demands of All Kinds

swthz-delivers-wellness-demands-contrast-therapy

TruBlue Home Service Ally

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

McDonald's Franchise Creates 'CosMc's' Spinoff Fast Food Concept

MORE STORIES LIKE THIS