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<a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-2720737">McDonald's</a> is venturing into a new project by launching a spinoff restaurant chain, CosMc’s. The initiative was announced during the company's&nbsp;<a href="https://www.cnbc.com/2023/07/27/mcdonalds-is-creating-a-spinoff-restaurant-brand-called-cosmcs.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161" target="_blank" rel="nofollow">second-quarter earnings call</a>, but details remain sparse.&nbsp;“CosMc’s is a small format concept with all the DNA of McDonald’s, but with its own unique personality,” McDonald’s CEO&nbsp;<a href="https://en.wikipedia.org/wiki/Chris_Kempczinski?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161" target="_blank" rel="nofollow">Chris Kempczinski</a> said.Trial operations for CosMc’s are planned for select sites in a limited geographical region by early 2024, with further information to be shared on the company's investor day in December.The new brand, CosMc's, takes its name from a late '80s and early '90s McDonaldland mascot, a part-alien, part-robot named CosMc who loved McDonald's food. This move aligns with the recent revival of another <a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654">McDonald's franchise</a> mascot, Grimace, which substantially&nbsp;<a href="https://www.cnbc.com/2023/07/18/mcdonalds-grimace-social-media-craze-can-lift-shares-truist-says.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161" target="_blank" rel="nofollow">boosted the company's U.S. business.</a> The Grimace Birthday Meal, featuring a vibrant purple milkshake, went viral on social media, leading to a significant increase in restaurant traffic and sales.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=QUpJDLeJmZU"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DQUpJDLeJmZU" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>This is not McDonald’s first attempt at diversification, however. In the late 1990s, the company purchased&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-donatos-franchise-costs-fees-profit-and-data-2721773">Donatos Pizza</a>,&nbsp;<a href="https://1851franchise.com/boston-market-partners-with-grubhub-doordash-2707529">Boston Market</a> and a stake in&nbsp;<a href="https://1851franchise.com/chipotles-new-incentive-program-makes-employees-go-cha-ching-2710713">Chipotle Mexican Grill</a>. Within less than a decade, McDonald's divested from all three businesses due to their distracting influence and disagreements with Chipotle over franchising plans and drive-thru lanes. McDonald's hopes this latest venture, CosMc’s, will be a successful step towards expanding beyond its primary business.Read more&nbsp;<a href="https://www.cnbc.com/2023/07/27/mcdonalds-is-creating-a-spinoff-restaurant-brand-called-cosmcs.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161" target="_blank" rel="nofollow">here</a>.Related stories:&nbsp;<ul><li><a href="https://1851franchise.com/how-profitable-is-owning-a-mcdonalds-franchise-2715302#stories">How Profitable is Owning a McDonald’s Franchise?</a></li><li><a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-2720737">Franchise Deep Dive: McDonald’s Franchise Costs, Fees, Profit and Data</a></li><li><a href="https://1851franchise.com/buying-a-mcdonalds-franchise-the-pros-cons-2720750">Buying a McDonald's Franchise: The Pros &amp; Cons</a></li></ul>

McDonald's Franchise Creates 'CosMc's' Spinoff Fast Food Concept

1851 Franchise

Following the viral success of The Grimace Birthday Meal, the global burger franchise is reviving McDonaldland's CosMc as a way to expand beyond its primary business model.

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McDonald's Franchise Creates 'CosMc's' Spinoff Fast Food Concept

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