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McDonald's sued in discrimination case, new franchise questions arise

McDonald's sued in discrimination case, new franchise questions arise

It seems that more woes have befallen on McDonald's. A group of former McDonald's employees from Virginia are suing the fast-food giant for both racial discrimination and sexual harassment. The nine plaintiffs claim they were wrongfully let go last year and replaced with mostly white workers (eigh.....

Nick Powills

By Nick Powills

1851 Franchise Publisher

January 22, 2015

It seems that more woes have befallen on McDonald's. A group of former McDonald's employees from Virginia are suing the fast-food giant for both racial discrimination and sexual harassment. The nine plaintiffs claim they were wrongfully let go last year and replaced with mostly white workers (eight of the plaintiffs are African-American and one is Hispanic). To add to the already noteworthy law case, the former workers are naming McDonald's corporate as a defendant in the lawsuit, meaning that the plaintiffs believe McDonald's as a franchise should be held responsible for the actions that occurred in that particular franchised location and pay damages. The lawsuit states claims of harassment of women and racism toward minorities. "In order to maximize its profit, McDonald's Corporate has control over nearly every aspect of its restaurants' operations," the lawsuit asserts. "Though nominally independent, franchised McDonald's restaurants are predominantly controlled by McDonald's." Read more by clicking here: http://www.huffingtonpost.com/2015/01/22/mcdonalds-discrimination-lawsuit_n_6523300.html  

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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