Franchisor Stories
McDonald's Tests All-Day Breakfast Menu
McMuffins could be yours for breakfast, lunch and dinner.
If you’ve ever woken up past 10:30 a.m., you know you’ve missed your chance to score a McDonald’s Egg McMuffin with a side of hash browns. Fear not, my friends. The Oak Brook, Illinois-based company may start satisfying your breakfast needs during lunch and dinner as well.
McDonald’s has announced it is testing an all-day breakfast option at select San Diego locations starting next month. Logistically speaking, the brand has stayed away from serving breakfast all day because of limited grill space, as stated on the company’s website.
“They simply don’t have the room for all of our menu options at one time — especially considering we use our grill to prepare many items on our breakfast menu,” the website reads.
As part of its domestic turnaround effort, and amidst pressure from Taco Bell, which began serving breakfast last year, McDonald’s isn’t guaranteeing a full roll-out of an all-day breakfast menu, but will see how well sales do in test restaurants. Currently, breakfast items pull in roughly 20 percent of the company’s U.S. sales, so the brand has been spotlighting the menu through coffee promotions and marketing techniques emphasizing they use eggs they crack right in the kitchen.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
