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Nick Powills and Charles Internicola interviewed Matt Kelton, Chief Operating Officer at Showhomes, to learn more about the home-staging franchise.

  • The Franchisor: Showhomes
  • The Person: Matt Kelton, Chief Operating Officer
  • The Segment: Real Estate and Design
  • The Reach: 50+ units across the U.S.
  • The Brand: from Showhomes’ 1851 brand page — Founded in 1986, the Showhomes® franchise system has helped Realtors® and homeowners sell more than 30,000 residential properties worth more than $10 billion, by transforming high-end vacant houses into fully-furnished, inviting, valued Showhomes homes. Currently serving prominent communities in 18 states, the Showhomes system is a rapidly expanding franchise with more than 60 offices nationwide. Boasting the expertise of long-time real estate and interior design professionals, Showhomes businesses are a one-stop-shop for home staging, home redesign, “One-Day Makeovers” for currently occupied homes, and the proprietary Home Manager™ program — a proven model to get upscale vacant homes sold faster. Many major national media outlets in the U.S. have praised the work of Showhomes businesses and the brand has been prominently featured on Oprah, HGTV, DIY Network and the Travel Channel.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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