Melting Pot

In 1979, two brothers —&nbsp;<a href="https://www.linkedin.com/in/mark-johnston-03731668/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">Mark</a> and&nbsp;<a href="https://www.linkedin.com/in/michael-johnston-29038610/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">Mike Johnston</a> — became the first franchisees of&nbsp;<a href="https://www.meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">The Melting Pot</a>, opening their first location in Tallahassee, Florida. Like all restaurateurs, they needed employees, and they had a specific need for some extra help in the dish room and the kitchen.They found it in their 14-year-old brother, Bob.“It’s really there that I developed a passion for The Melting Pot, and for the hospitality industry,” said&nbsp;<a href="https://www.linkedin.com/in/bob-johnston-4b6b0a4a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">Bob Johnston</a>, who later worked the dining room floor as a server. “I fell in love with it because I loved putting on a show every day, and I liked seeing the smile on people's faces when they were enjoying themselves.”Bob wasn’t an aspiring entrepreneur or restauranteur like his brothers. He wanted to be a photojournalist. In 1981, Mark and Mike opened a second Melting Pot location, and Bob eventually went to college for photojournalism — until 1985, his junior year, when he dropped out of school.It was a hard right turn, he said. But he had a plan.That year, Bob moved to Tampa, Florida, where he and his brothers purchased all rights to The Melting Pot brand and established The Melting Pot Restaurants, Inc. Today, more than 35 years later, that boy who started as a dishwasher in his older brothers’ restaurant is now the Chief Executive Officer of Front Burner Brands, the restaurant management umbrella that oversees multiple concepts, including The Melting Pot.Since 1985, the brothers have grown The Melting Pot to nearly 100 locations worldwide and have plans to reach&nbsp;<a href="https://1851franchise.com/meltingpot/melting-pot-the-nations-favorite-fondue-franchise-announces-strategic-growth-plan-to-reach-125-locations-by-2026-2716116#stories">125 open units by 2026</a>. For decades, it’s been a desirable concept for franchisees, but there may have never been a better time than now to own a Melting Pot franchise.&nbsp;Here are five reasons why.<h4>The Melting Pot Supports Its Franchisees — Because They Know What It’s Like</h4>Having started as franchisees themselves over 35 years ago, giving its franchisees the tools necessary to thrive as business owners is a core value for The Melting Pot.“We make restauranteurs out of franchisees,” said Johnston. “Some of our most successful franchisees were not in the restaurant business before. We have an enormously talented team of more than 50 people at the franchisee support center whose job is to help train franchisees in a myriad of different areas. Because if they’re successful, we’re successful, too.”The Melting Pot is currently enjoying a period of tremendous brand success, largely because it has met the pandemic and the challenges that have come in its wake head-on.&nbsp;One example of this is how its marketing team has developed new concepts to boost sales on traditionally off-nights. They’ve turned Wednesdays into “Friendsday,” inspiring a boost in large parties on those nights, and Thursday has become “Thursdate,” boosting sales by attracting increased date-night business and effectively turning Thursday into a weekend night in their restaurants.&nbsp;It’s strategies like these — which they created and extended to franchisees to help them grow their businesses during uncertain times — that have contributed to the brand’s overall momentum.“We've done some smart things from a marketing and menu offering perspective,” said Johnston. “We’re proud of that. But the lion's share of the credit for our success goes to the concept itself and the uniqueness of the experience it offers.”<h4>A Truly Unique Business Model</h4>The Melting Pot is a fondue restaurant that offers an interactive dining experience where guests cook and eat their food right at the table. So it’s more than just a place to go eat. it’s a place where you can gather around the fondue pot and create memories with friends and families.&nbsp;“Our guests choose us because they're celebrating something special, or maybe they just want to escape and have some fun, be entertained and create some memories with the people close to them,” said Johnston. “The Melting Pot experience is as much about what's going on around the fondue pot as what's in the fondue pot.”Memorable dining experiences are what diners value most.&nbsp;<a href="https://simplotfoods.com/blog/experiential-dining-proving-to-be-more-than-a-fad?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">According to a recent survey</a>, 75% of consumers say that unique dining experiences are worth paying more for. Now, after the pandemic, guests are hungrier than ever for the kind of experience they can’t get anywhere else.&nbsp;Because it’s not like other restaurants — both in concept and operationally — it’s a unique entry point for franchisees, whether they have restaurant experience or not.<h4>Ease of Operation</h4>The Melting Pot doesn’t have a typical restaurant kitchen. Recooks — food sent back to the kitchen because it was either cooked incorrectly or sent out wrong — can throw a wrench into even the most efficient kitchen’s operation on a busy night, resulting in frustration for guests, servers and managers alike. It can also discourage repeat business.At The Melting Pot, steaks don’t get sent back to the kitchen because they were overcooked — because the food is cooked at the table by the guests.This non-traditional kitchen model eases the burden of staffing — from hiring to retaining and replacing team members — as managers are not limited to competing with other restaurants in a limited pool of experienced cooks. This is a tremendous advantage in an industry still affected by&nbsp;<a href="https://1851franchise.com/omicrons-spread-perpetuates-restaurant-labor-shortages-supply-chain-issues-2717672#stories">labor shortages</a>.“We can teach anybody how to do what we do,” says Johnston.<h4>A Flexible Real Estate Model</h4>The simplicity of The Melting Pot concept also affords them certain real estate advantages. Because of its non-traditional restaurant model, there is a lot of flexibility with the physical plan and layout of a Melting Pot location. The brand has opened locations at sizes from as little as 3,200 sq. ft., according to Johnston, to the more standard 4,700 sq ft. This allows the brand to pursue real estate options that other restaurants cannot.“We can consider some locations that other concepts would probably die if they took it,” said Johnston. “Everybody wants an A-plus location, right? But because of the unique nature of The Melting Pot concept and because we’re not a place you go to just stop and eat, we don’t have to be on the corner of Main Street. We’re able to take locations that are less than an A and make them perform like an A-plus.”This flexibility also makes The Melting Pot an attractive target for conversions. If a restauranteur or business owner has a great piece of real estate, but their business is not performing, The Melting Pot is a great franchise for them to consider as a conversion because of the simplicity of the kitchen and overall layout.&nbsp;So whether the building is a retail outlet or it’s already a full-service restaurant, it’s relatively easy and cost-effective to convert it into a Melting Pot franchise.<h4>The Numbers Speak for Themselves</h4>According to Johnston, over the last seven months, Melting Pot sales are consistently up north of 35%, with most weeks seeing 40-45% bumps and some as high as 55%. And with a sales lift of 26% since 2019 — and that's with 2,372 days of zero sales due to COVID-related closures — The Melting Pot is enjoying exciting momentum to start 2022.“We are blowing the doors off compared to casual dining and polished casual,” said Johnston. “We are very thankful that our customers are supporting us the way they are. We're grateful.”Whether classified as casual dining or polished casual, the reality is that The Melting Pot is in a class all its own. Because of its elevated dining experience, the brand boasts price-point averages higher than other restaurants in its class, averaging $52 to $55 per person. So it’s a high ticket, made comparatively higher when you factor in the low food and labor costs per guest.&nbsp;Even at that price point, The Melting Pot is still receiving its highest value scores from guests.“It’s because you get a lot for that $52 to $55,” said Johnston. “You're not rushed in and out. You’re not just having a plate of food dropped in front of you. You're able to enjoy yourself, enjoy your company, enjoy the experience and create those memories.”And it’s franchisees who are enjoying the benefits.Total investments range from $1.1 million - $1.5 million. For more information, visit:&nbsp;<a href="https://www.meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">https://www.meltingpotfranchise.com/.</a>&nbsp;About Melting PotFounded in 1975, Melting Pot has offered a unique fondue dining experience for more than 45 years. As the premier fondue restaurant franchise, Melting Pot has 96 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s&nbsp;<a href="http://pages.themeltingpotclubfondue-email.com/Profile_Center?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">Club Fondue</a> for exclusive promotions, special events and advance holiday reservation privileges. Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit&nbsp;<a href="http://www.meltingpot.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">www.meltingpot.com</a>. To learn more about franchise opportunities with Melting Pot, please visit&nbsp;<a href="http://www.meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">www.meltingpotfranchise.com</a>.&nbsp;About Front Burner BrandsHeadquartered in Tampa, Front Burner is the restaurant management company for Melting Pot Restaurants, Inc., the new casual whimsical dining concept Melting Pot Social and fast-casual concept Oronzo Honest Italian! Melting Pot currently has more than 96 restaurants in 31 U.S. states and Canada. Melting Pot Social opened its first location in July 2021 in Asheville, NC. Oronzo opened its first location in Tampa, Fla. in June 2020 and a second location in the Tampa, Fla. area in November 2021. For more information, visit&nbsp; <a href="http://www.frontburnerbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">http://www.frontburnerbrands.com</a>.&nbsp;

5 Reasons to Buy a Melting Pot Franchise in 2022

1851 Franchise

It’s been a franchisee magnet for decades, but there may have never been a better time than now to own a Melting Pot franchise.

This brand page has been paid for by MELTING POT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Melting Pot Wraps Up 2025 With 4 Restaurants Opened, 3 Additional Franchises Awarded and Continued Expansion Momentum

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Fondue Franchise Opportunities

Melting Pot’s Experience-First Model Wins the Battle for Guest Attention and Loyalty

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As&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the 93-unit fondue franchise, celebrates Women’s History Month, there is a clear spotlight shining on Bentonville, Arkansas, where mother-daughter duo Diana Bonnett and Candice Hickerson are leading the successful operation of the brand’s first location in the state. For the pair, bringing the iconic fondue brand to Arkansas was the next step in a long-term business partnership built around trust, grit and shared entrepreneurial spirit.“As the daughter, my mom and stepdad owned a construction company when I was very young. Being in a family business… I don’t know any different,” Hickerson said. “By the time I was seven or eight, I was in their office. I always saw them working. I think because I grew up in it, seeing my parents earn their money and understanding how much each family member needs to contribute, it made it easy to transition to business ownership when I was old enough.”In her early 20s, Hickerson approached her mother with research and a business plan to start a group home for children and adults with disabilities, and they began growing this concept together.<h2>The Transition to the Hospitality Industry</h2>Hickerson and Bonnett operated the residential care facilities business for about 20 years in California before the family began considering relocating outside of California. Around this time, Hickerson was on a date with her husband,&nbsp;<a href="https://www.linkedin.com/in/chad-r-hickerson-69880923/">Chad</a>, at the Sacramento&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a> location, one of their favorite restaurants, and they thought, “Why don’t we open a Melting Pot?”The family ended up moving to Arkansas, noting that Bentonville is particularly suited for the Melting Pot model.As they’ve made the transition to a new state and opened their new Melting Pot restaurant, Hickerson and Bonnett have stayed true to the family business model.“Owning a business is hard, but you have your hands in everything,” Bonnett said. “You’re accountable for the business, but you can feel confident knowing you have a hand in the future of the business. Just standing back and not being active in the business isn’t our style. Business ownership is great. I wish more women did it.”While the pair recognized taking the leap to a new industry would be a risk, it was a calculated, well-researched one, and they took the step with confidence in each other and their ability to work as a team.“We’re in the process of transitioning right now,” Hickerson added. “We have one business that’s been operating for almost 20 years and another brand new one. We’re starting from square one with Melting Pot. We’re still working to scale and reinvest in the business. People don’t always tell you how hard business ownership can be; we’re back to a point where we’re expecting three solid years of hard work with Melting Pot, but we also see the bigger picture. Risk is good, and I know that, in a couple of years, it will all pay off if we just don’t stop.”<h2>Leading as Women in Business</h2>Though they recognize the responsibility associated with business ownership and leadership, Hickerson and Bonnett remain strong proponents of women taking these positions.“Don’t be short-sighted because it’s tough,” Bonnett said. “There have been times with Melting Pot where I’ve thought, ‘I don’t know if I can do this,’ but you have to see the vision. Look at what’s working well, what’s not, and what changes you can make. There are a lot of networks to reach out to. Find a mentor; chat with someone. We’ve found another Melting Pot owner who we’ve been able to go to for guidance. Don’t be afraid to ask for help.”In addition to encouraging other women to explore entrepreneurship, the pair recognizes how their approach to leadership as women can influence their own business.“Women, historically, are seen as abrasive when we lean in, but I’m okay with being perceived that way if I need to for the sake of my business,” Hickerson said. “But there are also times when I don’t want to do that. I’m very empathetic. I think that this does have a lot of benefits. Staff are happy and comfortable knowing they can go to a woman in leadership if they need to.”For other women entering the business world, Hickerson and Bonnett recommend balancing your own identity with the realities of business ownership. With a strong sense of self, you can stay consistent and steady while operating with your values in mind. However, it’s also important to be confident enough to admit when you’re not sure or own a mistake for the long-term health of the team and business.“One of the hardest things for me has been owning my mistakes or not responding when I don’t know the answer to something rather than responding emotionally,” Bonnett said. “But the more you do it, the better manager and owner you become.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot">https://1851franchise.com/meltingpot</a>.

Photo of Melting Pot franchise owners Candice and Chad Hickerson and Diana Bonnett

Diana Bonnett and Candice Hickerson, co-owners of the Bentonville fondue franchise location, have a partnership fueled by trust, vision and shared entrepreneurial values.

Women in Business: Mother-Daughter Duo Leads Melting Pot Success in Arkansas

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For franchisees looking to enter the restaurant landscape, starting from scratch isn’t always the only (or best) option. Legacy brands like&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the 94-unit fondue franchise, may have resale opportunities. By purchasing an existing location, new franchisees gain a strategic upper hand, going into business for themselves with a nearly nonexistent runway to launch and, often, a strong existing team and customer base.&nbsp;“The buying process requires the same due diligence that should be completed when buying a new franchise,” said&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248">Collin Benyo</a>, Franchise Growth Strategist. “But once you make the decision, the site selection process is cut out, saving you nine months compared to the traditional development schedule. The buy-in is lower than you might expect to join a 50-year legacy brand, making this a unique opportunity to become part of something established and proven.”By investing in an established location, franchisees are also able to leverage existing local marketing power, pre-established supplier relationships and well-honed operational systems to make the transition even smoother.With these factors, the opportunity presents clear advantages, but it’s still important that candidates have a thorough understanding of exactly what the investment represents.<h2>Completing Proper Due Diligence on a Resale Franchise Opportunity</h2>“Why is this location being sold?” is a key question for candidates exploring resale opportunities. While this can create some hesitancy, it’s best to just ask.“One of the biggest reasons we have resale opportunities is because we have franchisees who are finishing their chapter,” Benyo said. “They’ve been with&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a> for 30-plus years. They’ve had a great run. And they’re ready to retire, but they want to pass the torch.”Resale opportunities aren’t always tied to weak performance or a frustrated owner. Often, the location is being sold because a longtime franchisee is ready to step away after decades in the business. They’ve built something they’re proud of, and they want the next owner to carry it forward and keep it growing.“There are some resale opportunities with locations that we made the strategic decision to close, but when we bring them back to the market as a resale, it’s because we’re confident that now’s the time,” Benyo said.&nbsp;The&nbsp;<a href="https://1851franchise.com/melting-pot-returns-syracuse-destiny-mall-2730540#stories">Destiny USA mall location</a> is a prime example of this. Benyo explained that this specific location previously closed for reasons beyond Melting Pot’s control, but with the right franchisees, there was a prime opportunity to reinvigorate it.“Melting Pot was primed to come back in,” Benyo said. “It was a great space; we just needed the right franchisees. Now, we have a great group of energetic, talented operators who saw this investment as an easy win. They took advantage of the opportunity, and they’ve already seen great success.”“Each resale location has its own story, and it’s part of the due diligence process to read into that and learn more about the history,” he added.<h2>Elevated Tools and Data-Driven Site Selection Further Validate Resale Opportunities</h2>In the past, there have been markets that simply weren’t ready for a Melting Pot. Resale opportunities with this backstory are now returning to the market — this time backed by real data and strong confidence from the corporate team.“Birmingham, Alabama, is a great example of how we address evolving markets. We now work with SiteZeus, and we can see who is supplying the right recency, frequency and spend,” Benyo said. “In the 10 years since that location has been operational, the market segmentation has drifted south toward that location. The building’s ownership has spent money on revitalizing the space, and there is a lot of traffic in the area. When we looked at the opportunity to reinstate, a lot has changed. We see this as an opportunity for a franchisee in our community to come in and be very successful.”While the communities that house these kinds of resale opportunities are often anxiously awaiting the return of their beloved Melting Pot, strong community sentiment alone isn’t always enough to seal the deal. With advanced analysis and an incredibly clear view of who their target customer base is, the Melting Pot development team can provide another layer of validation for candidates considering reviving a previous location.<h2>The “New Entity Effect”</h2>For those considering a resale, Benyo emphasizes that it’s important to strike a balance between the existing presence and any changes that may come with revitalization and new ownership.Stepping into an existing location certainly has its efficiencies, but the Melting Pot team is not under the impression that new owners will step in and “just continue driving the car down the road.”“Even if they’re buying a well-established location from a legacy owner, all of our franchisees go through the same approval process, and they understand that this is not a ‘set-it-and-forget-it’ kind of business,” Benyo said. “You’re still getting the same support a new location would get with marketing and even any necessary design and construction.”&nbsp;“There is a large cost difference between resales and what a typical build-out would be, but we may still need to modernize the existing location,” he continued. “It’s far too easy to unlock the doors and turn the lights on, but teams who make a really big splash and create a new look and feel are recognized and celebrated by their communities. They have great openings and strong continued sales.”Across the Melting Pot system, the most successful franchisees are the ones who are aware of what’s going on in their restaurants and communities. Consistent engagement and a steady commitment to the in-restaurant experience, whether it’s a brand new location, a reopened one or an existing one that simply transferred ownership, is what drives Melting Pot's success.A Melting Pot resale offers a faster way into ownership with a legacy brand that already has awareness in the market. With a shorter timeline and lower upfront lift than a new build, franchisees can put their focus on running the operation, following the system and growing the location’s performance.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot">https://1851franchise.com/meltingpot</a>.&nbsp;

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Through resale opportunities, franchisees can join the iconic fondue franchise with a more modest investment, shorter runway to launch and existing local demand.

How Melting Pot Resales Bridge Legacy Success With New Innovation

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TAMPA, Fla.&nbsp;—&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the 94-unit experiential fondue franchise, is launching a strategic push to expand its footprint across Canada. Following a surge in inquiries from Canada, specifically, and strong growth in 2025, including four new restaurants opened and three additional franchises awarded, Melting Pot is looking to build on that momentum. With an Edmonton location, which has been operating for over 15 years, the brand already has a flagship spot and has identified a key opportunity to build on that presence through 2026 and beyond.“We saw a lot more people reaching out from Toronto and Calgary; we saw a need,” said&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248">Collin Benyo</a>, Franchise Growth Strategist. “There’s already a fondue culture ingrained in Canada, and there’s nothing else like what we do in the country, not the four-course experience we provide. This unique positioning, combined with our existing footprint in Edmonton, sets us up well for growth.”<a href="http://1851franchise.com/meltingpot/info">Melting Pot</a> has identified Toronto, Vancouver, Calgary and Ottawa as core hubs for expansion. Now, the team is looking to partner with qualified entrepreneurs who are intimately familiar with the hospitality landscape in Canada to open between one and five new restaurants by 2030.As it pursues growth in Canada, Melting Pot is focused on finding the right franchise partners who bring hospitality experience and intimate knowledge of the market. This will ensure Melting Pot is able to build an incredible foundation and set the stage for its “presence to be felt just as it is in the U.S.”“As we grow in Canada, we’re specifically looking for people who are familiar with the hospitality industry and understand the demands of running a hospitality franchise&nbsp;in Canada. It’s a different approach,” Benyo said.By prioritizing partners with strong roots in the Canadian market, Melting Pot will leverage shared expertise to navigate the nuances of labor and supply chain requirements, maintaining a model that protects franchisees’ margins and respects guests’ expectations from day one rather than retrofitting a U.S. strategy after doors open. In fact, Melting Pot only requires three products to be imported outside of Canada, and has identified local Canadian options for all other purchases necessary to operate a Melting Pot.To support this momentum, the brand is launching a thorough outreach campaign that will culminate with the Toronto Franchise Show September 19-20, 2026. This period will include local open houses and direct conversations with prospective investors to build a long runway in the country.“We are a brand that fits the culture of Canada perfectly,” Benyo said. “We’ve refined our operational and purchasing game plans, and we’re excited to connect with the right partners who will help the brand to thrive in the growing market.”About Melting PotFounded in 1975, Melting Pot has offered a unique fondue dining experience for more than 50 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 32 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot Restaurants, Inc. (TMPRI), headquartered in Tampa, Florida, is the franchisor of Melting Pot. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit&nbsp;<a href="http://www.meltingpotfranchise.com">www.meltingpotfranchise.com</a>.&nbsp;

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The iconic fondue franchise is launching expansion efforts to build on its existing Edmonton presence, targeting new growth in Toronto, Vancouver, Calgary and Ottawa.

5 Reasons to Buy a Melting Pot Franchise in 2022

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