Melting Pot

In 1979, two brothers —&nbsp;<a href="https://www.linkedin.com/in/mark-johnston-03731668/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">Mark</a> and&nbsp;<a href="https://www.linkedin.com/in/michael-johnston-29038610/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">Mike Johnston</a> — became the first franchisees of&nbsp;<a href="https://www.meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">The Melting Pot</a>, opening their first location in Tallahassee, Florida. Like all restaurateurs, they needed employees, and they had a specific need for some extra help in the dish room and the kitchen.They found it in their 14-year-old brother, Bob.“It’s really there that I developed a passion for The Melting Pot, and for the hospitality industry,” said&nbsp;<a href="https://www.linkedin.com/in/bob-johnston-4b6b0a4a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">Bob Johnston</a>, who later worked the dining room floor as a server. “I fell in love with it because I loved putting on a show every day, and I liked seeing the smile on people's faces when they were enjoying themselves.”Bob wasn’t an aspiring entrepreneur or restauranteur like his brothers. He wanted to be a photojournalist. In 1981, Mark and Mike opened a second Melting Pot location, and Bob eventually went to college for photojournalism — until 1985, his junior year, when he dropped out of school.It was a hard right turn, he said. But he had a plan.That year, Bob moved to Tampa, Florida, where he and his brothers purchased all rights to The Melting Pot brand and established The Melting Pot Restaurants, Inc. Today, more than 35 years later, that boy who started as a dishwasher in his older brothers’ restaurant is now the Chief Executive Officer of Front Burner Brands, the restaurant management umbrella that oversees multiple concepts, including The Melting Pot.Since 1985, the brothers have grown The Melting Pot to nearly 100 locations worldwide and have plans to reach&nbsp;<a href="https://1851franchise.com/meltingpot/melting-pot-the-nations-favorite-fondue-franchise-announces-strategic-growth-plan-to-reach-125-locations-by-2026-2716116#stories">125 open units by 2026</a>. For decades, it’s been a desirable concept for franchisees, but there may have never been a better time than now to own a Melting Pot franchise.&nbsp;Here are five reasons why.<h4>The Melting Pot Supports Its Franchisees — Because They Know What It’s Like</h4>Having started as franchisees themselves over 35 years ago, giving its franchisees the tools necessary to thrive as business owners is a core value for The Melting Pot.“We make restauranteurs out of franchisees,” said Johnston. “Some of our most successful franchisees were not in the restaurant business before. We have an enormously talented team of more than 50 people at the franchisee support center whose job is to help train franchisees in a myriad of different areas. Because if they’re successful, we’re successful, too.”The Melting Pot is currently enjoying a period of tremendous brand success, largely because it has met the pandemic and the challenges that have come in its wake head-on.&nbsp;One example of this is how its marketing team has developed new concepts to boost sales on traditionally off-nights. They’ve turned Wednesdays into “Friendsday,” inspiring a boost in large parties on those nights, and Thursday has become “Thursdate,” boosting sales by attracting increased date-night business and effectively turning Thursday into a weekend night in their restaurants.&nbsp;It’s strategies like these — which they created and extended to franchisees to help them grow their businesses during uncertain times — that have contributed to the brand’s overall momentum.“We've done some smart things from a marketing and menu offering perspective,” said Johnston. “We’re proud of that. But the lion's share of the credit for our success goes to the concept itself and the uniqueness of the experience it offers.”<h4>A Truly Unique Business Model</h4>The Melting Pot is a fondue restaurant that offers an interactive dining experience where guests cook and eat their food right at the table. So it’s more than just a place to go eat. it’s a place where you can gather around the fondue pot and create memories with friends and families.&nbsp;“Our guests choose us because they're celebrating something special, or maybe they just want to escape and have some fun, be entertained and create some memories with the people close to them,” said Johnston. “The Melting Pot experience is as much about what's going on around the fondue pot as what's in the fondue pot.”Memorable dining experiences are what diners value most.&nbsp;<a href="https://simplotfoods.com/blog/experiential-dining-proving-to-be-more-than-a-fad?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">According to a recent survey</a>, 75% of consumers say that unique dining experiences are worth paying more for. Now, after the pandemic, guests are hungrier than ever for the kind of experience they can’t get anywhere else.&nbsp;Because it’s not like other restaurants — both in concept and operationally — it’s a unique entry point for franchisees, whether they have restaurant experience or not.<h4>Ease of Operation</h4>The Melting Pot doesn’t have a typical restaurant kitchen. Recooks — food sent back to the kitchen because it was either cooked incorrectly or sent out wrong — can throw a wrench into even the most efficient kitchen’s operation on a busy night, resulting in frustration for guests, servers and managers alike. It can also discourage repeat business.At The Melting Pot, steaks don’t get sent back to the kitchen because they were overcooked — because the food is cooked at the table by the guests.This non-traditional kitchen model eases the burden of staffing — from hiring to retaining and replacing team members — as managers are not limited to competing with other restaurants in a limited pool of experienced cooks. This is a tremendous advantage in an industry still affected by&nbsp;<a href="https://1851franchise.com/omicrons-spread-perpetuates-restaurant-labor-shortages-supply-chain-issues-2717672#stories">labor shortages</a>.“We can teach anybody how to do what we do,” says Johnston.<h4>A Flexible Real Estate Model</h4>The simplicity of The Melting Pot concept also affords them certain real estate advantages. Because of its non-traditional restaurant model, there is a lot of flexibility with the physical plan and layout of a Melting Pot location. The brand has opened locations at sizes from as little as 3,200 sq. ft., according to Johnston, to the more standard 4,700 sq ft. This allows the brand to pursue real estate options that other restaurants cannot.“We can consider some locations that other concepts would probably die if they took it,” said Johnston. “Everybody wants an A-plus location, right? But because of the unique nature of The Melting Pot concept and because we’re not a place you go to just stop and eat, we don’t have to be on the corner of Main Street. We’re able to take locations that are less than an A and make them perform like an A-plus.”This flexibility also makes The Melting Pot an attractive target for conversions. If a restauranteur or business owner has a great piece of real estate, but their business is not performing, The Melting Pot is a great franchise for them to consider as a conversion because of the simplicity of the kitchen and overall layout.&nbsp;So whether the building is a retail outlet or it’s already a full-service restaurant, it’s relatively easy and cost-effective to convert it into a Melting Pot franchise.<h4>The Numbers Speak for Themselves</h4>According to Johnston, over the last seven months, Melting Pot sales are consistently up north of 35%, with most weeks seeing 40-45% bumps and some as high as 55%. And with a sales lift of 26% since 2019 — and that's with 2,372 days of zero sales due to COVID-related closures — The Melting Pot is enjoying exciting momentum to start 2022.“We are blowing the doors off compared to casual dining and polished casual,” said Johnston. “We are very thankful that our customers are supporting us the way they are. We're grateful.”Whether classified as casual dining or polished casual, the reality is that The Melting Pot is in a class all its own. Because of its elevated dining experience, the brand boasts price-point averages higher than other restaurants in its class, averaging $52 to $55 per person. So it’s a high ticket, made comparatively higher when you factor in the low food and labor costs per guest.&nbsp;Even at that price point, The Melting Pot is still receiving its highest value scores from guests.“It’s because you get a lot for that $52 to $55,” said Johnston. “You're not rushed in and out. You’re not just having a plate of food dropped in front of you. You're able to enjoy yourself, enjoy your company, enjoy the experience and create those memories.”And it’s franchisees who are enjoying the benefits.Total investments range from $1.1 million - $1.5 million. For more information, visit:&nbsp;<a href="https://www.meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">https://www.meltingpotfranchise.com/.</a>&nbsp;About Melting PotFounded in 1975, Melting Pot has offered a unique fondue dining experience for more than 45 years. As the premier fondue restaurant franchise, Melting Pot has 96 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s&nbsp;<a href="http://pages.themeltingpotclubfondue-email.com/Profile_Center?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">Club Fondue</a> for exclusive promotions, special events and advance holiday reservation privileges. Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit&nbsp;<a href="http://www.meltingpot.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">www.meltingpot.com</a>. To learn more about franchise opportunities with Melting Pot, please visit&nbsp;<a href="http://www.meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">www.meltingpotfranchise.com</a>.&nbsp;About Front Burner BrandsHeadquartered in Tampa, Front Burner is the restaurant management company for Melting Pot Restaurants, Inc., the new casual whimsical dining concept Melting Pot Social and fast-casual concept Oronzo Honest Italian! Melting Pot currently has more than 96 restaurants in 31 U.S. states and Canada. Melting Pot Social opened its first location in July 2021 in Asheville, NC. Oronzo opened its first location in Tampa, Fla. in June 2020 and a second location in the Tampa, Fla. area in November 2021. For more information, visit&nbsp; <a href="http://www.frontburnerbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-melting-pot-franchise-in-2022-2718451" target="_blank" rel="nofollow">http://www.frontburnerbrands.com</a>.&nbsp;

5 Reasons to Buy a Melting Pot Franchise in 2022

1851 Franchise

It’s been a franchisee magnet for decades, but there may have never been a better time than now to own a Melting Pot franchise.

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TAMPA, Fla.&nbsp;—&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the iconic 94-unit fondue franchise, closed its 50th year with achievements in both unit-level success and franchise development momentum. In addition to opening four restaurants in New Haven, Connecticut; Syracuse, New York; Rogers, Arkansas; and St. Petersburg, Florida; the team awarded three more development agreements, drove franchisee success with continued&nbsp;<a href="https://1851franchise.com/meltingpot/evolution-design-2731008">Melting Pot Evolution</a> remodels and supported a growing retail presence with the launch of Melting Pot at Home across over 2,500 grocery locations.“Last year was a milestone year for&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a>,” said CEO&nbsp;<a href="https://www.linkedin.com/in/john-r-crawford-784a0810/">John “JC” Crawford</a>. “Our 50th anniversary was one to remember. Melting Pot continued to deliver the atmosphere and unique menu that guests know and love, driving our sales performance and maintaining our status as the go-to fondue concept. We saw a surge in franchise development with multiple signings and openings, setting the stage for another great year of growth and partnership with entrepreneurs committed to their communities and delivering the Perfect Night Out.”As the brand celebrated its Golden Anniversary, the team continued to support systemwide remodeling efforts, updating long-standing locations in line with new, modern brand standards. The Melting Pot Evolution remodel, while embracing a new look and feel, has proven to be a strategic driver of business, as well. The new St. Petersburg location, which launched with the new design, reported a per-person check average of over $70, outpacing the national average of $61. The Rogers location, which opened in November, had the third-highest weekly sales of the entire system in the first week of December.In addition to meaningful change throughout the system, Melting Pot drove community change with its ongoing commitment to&nbsp;<a href="https://www.stjude.org/">St. Jude Children’s Research Hospital</a>. After raising $1.17 million in 2024, the system raised a record-breaking $1.23 million with its&nbsp;<a href="https://www.meltingpot.com/blog/melting-pot-launches-22nd-annual-st--jude-thanks-and-giving-campaign-benefiting-st--jude-childrens-research-hospital/">2025 Thanks and Giving® campaign</a>. To date, Melting Pot has raised over $18 million for the organization and stands alongside global giants like Target and Microsoft in its level of contribution.Looking forward to a strong 2026, Melting Pot is targeting expansion in Las Vegas; South Florida; San Jose, California; Providence, Rhode Island; Provo, Utah; Greensboro, North Carolina; Eugene, Oregon; Lancaster, Pennsylvania; and Houston and The Woodlands, Texas. The brand’s continuing Golden Anniversary Incentive will support franchisees looking to develop in these markets.The first five new-construction franchise agreements signed beginning July 1, 2025, will receive 50% off the initial franchise fee — a savings of $22,500. This special offer is available through March 31, 2026, or until five qualifying agreements are signed, whichever comes first. With two new-construction development agreements already signed, there are just three slots remaining. The incentive applies exclusively to new builds.Melting Pot’s continued success is only bolstered by strides made in the retail space in 2025, with Melting Pot at Home cheese and chocolate fondue now made available in over 2,500 grocers nationwide and cheese fondue available in select Publix locations during the holiday season.“As a legacy brand, Melting Pot is not a concept that needs to open dozens of new restaurants per year to represent success,” Crawford said. “Last year, we focused on intentional growth with high-quality partners, brand growth through Melting Pot Evolution, and increased awareness through our retail channels. These successes, in combination with our four new openings, signal strong momentum and a bright future for Melting Pot in 2026.”About Melting PotFounded in 1975, Melting Pot has offered a unique fondue dining experience for more than 50 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 32 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot Restaurants, Inc. (TMPRI), headquartered in Tampa, Florida, is the franchisor of Melting Pot. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit&nbsp;<a href="http://www.meltingpotfranchise.com">www.meltingpotfranchise.com</a>.&nbsp;

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As&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the iconic fondue franchise, celebrates its landmark 50th anniversary, the system is celebrating major progress in its&nbsp;<a href="https://1851franchise.com/meltingpot/melting-pot-evolution-the-future-of-the-melting-pot-franchise-2728124#stories">Melting Pot Evolution</a> redesign program. The systemwide initiative, which encompasses both new and existing locations, is a push to modernize the design of the brand, streamline operations and revolutionize the guest experience.&nbsp;While all new&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a> locations are built with the Melting Pot Evolution design, existing locations have been remodeled in waves, and this effort is expected to be complete by summer 2026. This evolution is more than aesthetic, though that is a major facet. The new design also represents a strategic pivot designed to broaden Melting Pot’s appeal with increased dining options and flexibility for the evolving consumer, and the results are already validating the strategy.New locations in St. Petersburg, Florida, New Haven, Connecticut, and Rogers, Arkansas, are shattering national averages in select key performance metrics, driven by a design that puts the bar front and center and invites guests to dine on their own terms, and remodeled locations are receiving enthusiastic approval from guests and team members alike as they reopen post-renovation.<h2>Proof in the Numbers</h2>The financial impact of the Melting Pot Evolution design is undeniable. The new St. Petersburg location, which opened in April, reports a per-person average of $70.50, which is significantly higher than the national year-to-date average of $61. Similarly, New Haven, which opened in May, boasts a PPA of $64.18. In the first week of December, Rogers, which opened in November, had the third-highest sales week in the system.A key driver of this growth is the reimagined bar experience.&nbsp;In the past, Melting Pot bars were often tucked away or inactive. The Melting Pot Evolution design places them as focal points, leading to a surge in alcohol sales. St. Pete’s alcohol product mix sits at 23.7% (the highest in the system) while New Haven follows closely at 17.1%. Both are well above the national average of 12.1%, proving that the new design successfully captures the high-margin "happy hour" and casual dining crowd.<h2>A New Era in St. Pete</h2>For&nbsp;<a href="https://www.linkedin.com/in/celinda-norton-347a1bb">Celinda Norton</a>, general manager of the St. Pete location, the new design represents a necessary leap forward. Having operated nine Melting Pot locations over her career, she views the move to the vibrant Central Avenue district as a game-changer."We are at the beginning of the next 50 years," Norton said. "Fifty years ago, people wanted to dine for the whole evening. Now, we still have those guests, but we also have generations with busy lives who want to come, eat, have fun and leave."In addition to the bar being more of a focal point in St. Pete than it was in previous locations, a unique garage-style door that opens to the street further integrates the bar and overall restaurant with the bustling city.”<img src="https://1851-prod.s3.amazonaws.com/story/editor/1765976491_image.png">"A Melting Pot bar is not the type of place where you’d go for happy hour if it were buried in the back," Norton said. "Here, the bar is front and center, and it’s a huge draw. We have guests who come for a reservation and ask to sit at the bar instead, and we have guests who visit just for a drink and quick chocolate fondue at the bar."<h2>Balancing Tradition and Modernity in New Haven</h2>In New Haven, franchisees&nbsp;<a href="https://www.linkedin.com/in/jonathan-reeve-5a62271">Jonathan</a> and&nbsp;<a href="https://www.linkedin.com/in/dainasenatore">Daina Reeve</a>, long-time guests who decided to open a Melting Pot after they learned their favorite local unit would be closing, noted that the new look initially shocked some loyalists, but even the most traditional guests have come to love the Melting Pot Evolution look."We underestimated how many people missed Melting Pot," Daina said. "People walk in, and there is an immediate reaction. The modern feel shocks them at first because they are used to the traditional, dark, secluded booths. But after experiencing it, they see it as an evolution. They see Melting Pot making changes to stay with the times."The Reeves emphasized that, while the design is open and airy with quartz finishes and modern lighting, the soul of the brand remains."We shouldn’t lose sight of what makes Melting Pot what it is," Jonathan said. "For example, Lovers' Lane is still there. It’s the only place where you can have an intimate dinner for two and feel secluded. It’s nice to mix the old with the new."While the new design does “mix the old with the new,” Daina pointed out that the modern aesthetic has been carefully curated and still aligns with the warm, welcoming atmosphere guests expect from Melting Pot. The spaces don’t feel “cold” like some modern designs can."I personally think that the new design has amazing textures," she said. "For such a modern space, it feels like you're kind of in your living room. We have a fireplace, candle walls and really well-done focal points that make the restaurant super special."<h2>Building From the Ground Up in Arkansas</h2>For&nbsp;<a href="https://www.linkedin.com/in/chad-r-hickerson-69880923/">Chad Hickerson</a> and Candice Bright, the owners of the newly opened Rogers, Arkansas, location, the Melting Pot Evolution design offered a clean slate. Unlike retrofits, their location was built from the ground up with the new aesthetic in mind."It’s just really a clean restaurant," Candice said. “The focal features, like the bar and the ADA seating, are really beautiful. I’m really proud of the design.”<figure class="media"><div data-oembed-url="https://www.instagram.com/themeltingpotnwa/reel/DQ9WkPIEVyk/"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Fthemeltingpotnwa%2Freel%2FDQ9WkPIEVyk%2F" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>"I had struggled with feeling like I was walking into a 1970s home in the old designs," Chad said. "The modernization fits a whole lot better. It’s much more open.”The Rogers location features distinct design elements like an aquifer water-vapor fireplace and sunk-in booths. And, thanks to the diversity in design, with anything from booths to high-top tables and bar seating, the restaurant has the perfect seating option for any occasion. Chad describes the different areas like different “neighborhoods” within the space.“You can come six times, sit in six different places and feel like you’ve gone to six different restaurants," he said.<h2>What Melting Pot Evolution Means for the Future of the Brand</h2>With the Melting Pot Evolution project close to wrapping up, the brand is set up well for what comes next. Early results from St. Pete and New Haven show that the move to a more open, bar-forward design is not only bringing in new guests but also giving longtime regulars a fresh reason to come back.As the franchise moves past its 50th year, the modern design serves as a physical signal that Melting Pot is evolving alongside its guests and franchise owners, all to the benefit of the brand and guest experience."We have seen the reaction of those who haven't been to a newly remodeled Melting Pot before or in some time," said Franchise Growth Strategist&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248">Collin Benyo</a>. “From prospects to vendors to previous guests, the reaction is overwhelmingly positive.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot/info">https://1851franchise.com/meltingpot/info.</a>&nbsp;

5 Reasons to Buy a Melting Pot Franchise in 2022

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