Franchise News
Memphis Business Journal: Papa Murphy's zeroes in on Memphis expansion
The take-and-bake pizza concept has found success in the Memphis area and now seeks to expand the brand by offering franchisees an incentive.
Papa Murphy's is making good on their promise to rapidly expand in the Memphis market with six corporate owned locations currently under development in the area.
Despite competition in the segment, the brand believes Memphis is ripe for expansion targeting Papa Murphy's main customers: busy families.
“Doing pizza differently within that $40 billion category, we think is an opportunity that gives us some headroom in markets like Memphis, despite the proliferation of other brands,” Papa Murphy's vice president of franchise sales Gary Payne told the publication.
To ensure accelerated growth, Papa Murphy's is running an ad campaign in the market as well as offering potential franchisees a financial incentive to sign a multi-unit deal, which includes a reduced franchise fee and a royalty waiver for the first year in business.
“We have seen that program generate the types of results that we are looking for in terms of building brand awareness ahead of the store densities,” Payne said. “Obviously, we seeded the market there with company store development. We are looking for franchise partners to help us capitalize on the initial brand building in the Memphis area.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
