Miami-Based McDonald’s Franchisee Inks Five-Unit Deal With LaundroLab

The demand for quality laundromat services will soon be met throughout Florida markets. Clint Gulley II of Miami, a seven-unit McDonald’s franchisee, has inked a five-unit agreement with LaundroLab, a rapidly-growing modern laundromat franchise, bringing the community-first laundry center into one of America’s largest cities. His wife, Melissa Gulley, will be co-owner. 

After nearly a decade in hotel and restaurant management, Gulley followed in the franchising footsteps of his father. He invested in a collection of McDonald’s franchisees throughout the state of Florida and has maintained duties as a franchisee for more than 11 years, Both he and his father, combining as the Gulley Organization, now own 11 different McDonald’s units.

The Gulley Organization has found itself investing in a new form of franchise, and this time it’s a semi-absentee model that piqued Gulley’s interest for investing.

“With McDonald’s, it is far from an absentee model because you have to be involved in your business,” Gulley said. “My decision to join LaundroLab was a matter of being in a business that is essential, one that can withstand a pandemic and be profitable. The brand has a manageable business model, and my interaction with the corporate team has felt good as well.”

Alex Smereczniak, the co-founder and CEO of LaundroLab, says the market in Florida can help the brand grow quickly. “We believe there is a market for our brand virtually everywhere, and we’ve noticed that the housing market in Florida is something that can drive a lot of traffic into our locations,” he said.

Gulley added, “Miami has a strong forecast of household income, population density and percentage of rented households, and we’re looking forward to developing through those demographics.” 

LaundroLab has a separate franchise agreement already in motion for three new units in Tampa, and the brand believes dozens of units will be able to succeed throughout both Tampa and Miami.

The Gulley’s were first inspired to join the LaundroLab team after seeing an advertisement on Instagram. “I wanted to do something outside of McDonald’s and find other ways to make money,” Clint Gulley said. “I began to talk with the LaundroLab corporate team, and then Alex visited Miami. We coordinated times, had lunch together, and we hit it off really well.”

The LaundroLab business model is geared for low overhead costs, something that “is not going to give me a lot of headaches,” according to Gulley. He praised the modern spin that LaundroLab puts into each unit, both aesthetically and through state-of-the-art technology that is standard at each location.

While Gulley’s agreement is for five units, he recognizes an even greater need for the LaundroLab service throughout South Florida and how the brand can develop itself for years to come. “I’m hoping we can continue to scale and grow this brand,” he said. “There’s enough of a need for it in this state.”

Clint Gulley is a native of Florida and has lived in Miami his entire life, staying energized and committed through his professional career. 

The liquidity requirements for a new LaundroLab franchise ranges from $321,000-$483,000. A new LaundroLab store can range anywhere from $1M - $1.7M, which includes equipment, buildout, franchise fee, working capital and more. For more information on franchising, visit https://www.laundrolabfranchise.com/become-an-owner/.