Mici Italian Targets Dallas-Fort Worth as a Top Market for Franchise Expansion

Mici Italian, the emerging Italian restaurant franchise based in Denver, is now targeting sustained growth beyond its home state of Colorado. As the brand plans for large-scale national growth it has set its sights on Texas as a top market for development, looking for qualified and eager franchise candidates in the Dallas-Fort Worth metroplex.

“The success of Mici to date is a direct reflection of our commitment to our customers and the needs that we work tirelessly to fulfill,'' said Matt Stanton, Mici’s chief growth officer. “Our brand is poised for success in any market that we can bring those relationships to, but Dallas-Fort Worth resonates with the family-focused target audience that we are largely in search of.”

Mici currently operates seven units in the greater Denver area, all corporate-owned. A streamlined menu, paired with the fast-paced service that the brand is known for, has allowed a quick developmental strategy to take shape as the brand looks to build its presence in new markets across the country.

“It’s been great for us to really develop our investment appeal in Texas and we feel it’s only a matter of time for our services to truly take off once people see how great our product truly is,” said Stanton.

Mici is a family-centered brand that caters to both fast-paced lifestyles in need of delivery service and in-house dining with high-quality offerings. The brand’s artisanal menu offers comforting, classic Italian fare steeped in generations of family history while its high-efficiency kitchen operations offers minimal wait and delivery times without losing an inch of quality. A pizza institution in Denver, the brand is poised for fast success in Texas.

“Pizza is king in so many markets, but all too often you’re forced to pick between fast pizza and good pizza,” said Stanton. “Our brand is committed to providing the best of both worlds, and there isn’t another restaurant in this space that is able to pair speed and quality quite like we can. The Dallas market is becoming increasingly popular among growing families, and we are confident that Mici will find an immediate audience.”

Mici Founder Jeff Miceli says the restaurant concept can translate to nearly any market with resounding success. “People all across the country love Italian food, but especially pizza. Our brand is rooted in delicious, well-made recipes, and we’re a brand that accommodates lifestyles. Our ability to do that has been far more effective than any marketing strategy could provide.”

The family-centered crowd in Dallas is just the tipping point for Mici’s target expansion. Dallas-Fort Worth presents an untapped market in which the brand’s proprietary kitchen systems and streamlined operations will set it apart from other pizza concepts in the area.

“We have a strong foundation in place that is ready to scale. Now, all that is left is a team of franchisees who are willing and eager to grow Mici in the Dallas area,” said Stanton.

The total investment range to open a Mici franchise is $233,405 and $597,605. For more information about franchising with Mici visit: https://www.miciitalian.com/franchising/.