Mold Medics Franchise Enters 2023 With Strong Education Program and Refreshed Development Plan

Mold Medics, the emerging indoor environmental health concept, will enter 2023 with an incredible bank of educational materials developed, numerous podcast appearances and a refreshed perspective on franchise development.

“One of the biggest internal initiatives we’ve taken on this year has been educational content creation,” explained Tim Swackhammer, CEO of Mold Medics. “Over the past six months, we’ve released over 100 videos and shorts on mold, mold remediation, indoor air quality, radon and more. That’s been a huge, huge driver for us.”

The brand has also appeared on 13 podcasts throughout 2022 and continues to build out a robust blog.

The educational content has been valued within the franchise system, but these efforts have created a ripple effect that impacts Mold Medics’ customers as well. By making information about mold remediation, how to detect an issue and when it may be time to call in the pros free and easily accessible, Mold Medics’ clients can approach the brand with a bit more confidence in what they need.

“From a customer perspective, these things are really beneficial because they help clarify the issue,” Swackhammer said. “A lot of the content is centered around common areas where mold growth occurs, how to identify it and what to do moving forward. So, when people suspect that they might have a problem, they’re able to go into that evaluation stage from a more informed perspective.”

Another focus of these efforts has been radon, an odorless, tasteless, invisible gas that can be incredibly dangerous when levels are too high. Awareness of radon testing is especially important due to its characteristics; the only way a homeowner can detect radon is by being aware of the necessity of a test.

“Creating this educational content also helps to establish us even more as experts in the industry,” he said. “That means that whenever people find us, it’s even more likely that they’re finding us organically via this content. And when they come to us, there’s more inherent trust there because they know, based on the information we’ve put out, that we’re someone they can rely on.”

The brand is positioned well for growth because of a partnership with Franchise Marketing Systems, continued commitment to creating educational content and focus on consistent research in order to be on the cutting-edge of industry technology.

The indoor air quality market is already worth billions and is expected to grow at a compound annual growth rate of 8.28% between 2021 and 2026. With remote and hybrid working models, many professionals continue to work from home, often in the less-utilized areas of the home. As spaces like basements are converted to home offices, people are noticing air quality issues in areas that may have been ignored before, driving demand for these services. And for companies that are embracing a full return to the office, corporate buildings that have sat vacant for over a year are prone to things like mold and other air quality issues.

With continued need across multiple sectors, the Mold Medics corporate office has already seen a climb in revenue — a 20% increase year-to-date. Thanks to the brand's recent education and positioning efforts, it is only becoming more well-known in its communities, driving up name recognition, brand awareness and trust and supporting individual units as they continue to scale.

As the concept looks to the new year, it is excited to continue expansion in Tennessee, Ohio, New Jersey and beyond.

The start-up costs for starting a Mold Medics are $83,049–$158,999, with an initial franchise fee of $29,999. For more information on franchising with Mold Medics, visit https://www.moldmedics.com/franchising.