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Having already started one successful franchise in the market, the Pittsburgh-based mold-treatment brand looks to capitalize on established brand awareness and substantial market capacity.
Mold Medics, the mold treatment and home allergen specialist franchise, is looking to the greater Cleveland area for new franchise growth. After developing its first franchise in a nearby market, Cleveland has already shown a substantial demand for Mold Medics’ comprehensive services.
Tim Swackhammer, CEO of Mold Medics, said the brand’s ability to fit the lifestyles of owners is what further separates its operation from other franchise models.
“We’re not an on-call service,” he said. “Our brand is geared to allow owners the freedom to operate in balance with their own personal lives, and our further growth in Cleveland will allow the demand for our service to be met with our commitment to a quality work environment.”
Cleveland’s metro population is home to more than 2.8 million people, ranking it the 18th-largest urban area in the U.S. A significant portion of the metro population lives outside of the central city, which is a key reason Swackhammer and the Mold Medics team is targeting additional franchisees there. “If we’re able to grow our franchise base in different sides of the city, it will help us grow an even greater demand and will help us take on even more business,” he said.
Despite the brand being early in its franchising process, it can lean on its established Cleveland area presence for sustained growth and peace of mind.
“A key reason we’re looking toward Cleveland for growth right now is because we’ve already seen success there,” Swackhammer said. “We don’t have to worry about spreading ourselves too thin, and it will help us expand into new markets in the future.”
He added that the Mold Medics business model is geared toward market security, a stable system that can ensure designated areas are controlled by franchisees.
“What I would love to see happen from a development standpoint is one franchisee get in early in the market, grow their operations and secure that market,” Swackhammer said.
Mold Medics is able to foster a spirit of franchisor-franchisee cohesiveness thanks to Swackhammer’s duties as an actual franchisee. He operates a unit in greater Pittsburgh, developing direct insights for the needs of franchisees and how the corporate duties of the business can help provide for each unit.
“I want franchisees to know they are taken care of,” Swackhammer said. “We’re able to develop direct insights on our business by getting our hands dirty at the executive level. We’re able to provide for the people doing our work in the most effective ways possible.”
The Mold Medics model has been able to persevere through pandemic-related shutdowns, helping it establish a resilient business presence that is fit to handle adverse operating circumstances. Paired with the low-overhead initial investment to own a franchise, the Mold Medics team boasts a confident model of operation — a key motivator behind the brand’s ambitious growth plans. Paired with a marketing strategy in Cleveland that is already in place, the corporate team is eager to support new prospective business owners with the same support that the brand was able to outlast the pandemic with.
The brand’s expansion plans for Cleveland is part of an ongoing expansion plan of targeting markets within a 500 mile radius of its Pittsburgh headquarters. Mold Medics is also looking toward Cincinnati, Columbus, Harrisburg and Philadelphia, four markets that fit the target criteria of 300,000 people within a city territory.
The total investment necessary to begin operation of a Mold Medics franchise is $83,049 to $158,999. This includes a $29,999 franchisee fee.
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