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Money Pages Sets its Sights on Founders' Home State of North Carolina as Next Stop on U.S. Franchise Growth Plan

President and CEO Alan Worley, would love nothing more than to bring the brand home to the Tar Heel State with a goal of opening in 40 cities by 2025

By Kerrie Kennedy1851 Franchise Staff Writer
SPONSORED 11:11AM 09/15/21

Money Pages, a multi-media marketing franchise that helps business owners reach their target audiences through direct mail, digital products and its flagship product Money Pages magazine, is looking to expand its footprint, starting with North Carolina, the home state of the brand’s Founder, president and CEO Alan Worley.

“After seeing our franchise system double in size during the pandemic, we’re excited to build on that momentum,” said Worley. “The Research Triangle has been at the top of my list for a while now, not only because it’s a great market for us, but also because I’m a North Carolina native.”

Named after the three prestigious universities of Duke, UNC-Chapel Hill and North Carolina State University, North Carolina’s Research Triangle consists of more than 200 companies collectively employing 50,000 people all within the 7,000-acre Research Triangle Park, making it the largest and most successful research park in the nation.

Offering local businesses the opportunity to market themselves in a big way, Money Pages brings local businesses’ stories to life in a seamless package that provides savings to its communities. Launched in 2001, the brand gained a lot of traction during the pandemic, achieving record revenue numbers in our corporate and franchise markets in 2021 , when people were spending more time at home and businesses were looking for a way to reach them. 

In a digital world where brand messages are often lost among the daily tidal wave of emails, texts, social media posts and news feeds, Americans suffering from information overload are seeking experiences outside of their computer screens. Direct mail marketing provides a more personal way to reach consumers: in their communities and at home, where they are increasingly spending most of their time.

“The pandemic certainly underscored the power of direct mail marketing,” said Danielle Wright, franchise development director for Money Pages. “For our advertisers, it was a tangible way to reach customers and build loyalty. For our franchise partners, it was an opportunity to grow their business. And for our brand, it was an important test in resiliency, especially as we look to the future.”

With a plan of expanding its footprint to more than 40 cities by 2025, North Carolina is one of four states — including South Carolina, Tennessee and Virginia — that the brand is targeting as the next wave of franchise growth. 

With prime markets available, low overhead costs and recurring revenue streams, Money Pages represents a huge opportunity to tap into the stable multi-billion dollar direct mail industry, which is expected to reach $70.66 billion by 2023.?? 

The emerging brand — which was included in Entrepreneur Magazine’s prestigious Franchise 500 list for 2021 — offers two distinct paths to business ownership. The Executive Model is designed for franchisees who prefer to hire, train and lead a small sales team while focusing on networking and marketing. The Owner/Operator Model offers a hands-on role leading the franchise, allowing for immediate career transition at a more affordable entry point.

To support the brand’s aggressive growth plans, Money Pages has assembled a team of more than 50 industry professionals who will provide expertise to new franchisees while supporting the development of every new market. 

Franchise owners engage with business owners at local events, meet and greet local residents and play an active role in their communities. For the right candidate in the right market, Money Pages represents a rare opportunity to reserve territory in prime markets across the country , says Chris Sexton, Money Pages’ Vice President of Franchising.

“For local businesses in many small cities across the country, there just isn't anything like Money Pages in their market,” Sexton said. “We offer an opportunity for them to reach their target customers in an effective, personal way. For motivated entrepreneurs, we offer a home-based, direct mail franchise opportunity that provides the flexibility and lifestyle they seek. There really isn't any other franchise opportunity like this in the nation.”

The investment to open a Money Pages franchise ranges from $107,500 to $198,500. For more information, visit

About Money Pages Franchising

Money Pages Franchising was launched in 2012 in response to ever-growing interest to bring the flagship Money Pages magazine founded in 2001 to cities across the country. The system has since grown to more than seven states and over 13  million magazines in circulation annually.  Our franchise owners come from a wide cross-section of backgrounds and experiences who share a common interest being a part of their local business communities and helping readers save money. Entrepreneur Magazine ranked Money Pages in its Franchise 500 and recognized it as a Top Low Cost Franchise. Money Pages is the perfect franchise model for motivated entrepreneurs to bring an industry leading local publication to their city! Call 888.417.2552 for more information.