Money Pages INFO
Why Money Pages? Why Now?
Money Pages is a multi-media brand that helps business owners reach their target audiences and helps readers save money on everyday purchases through direct mail, digital products and its flagship product Money Pages magazine. Money Pages began franchising in 2012 and currently operates in 40 markets across seven states, serving over 13 million homes annually.
Over the past year, while many other industries struggled during the COVID-19 pandemic, Money Pages proved to be uniquely resilient. Local businesses needed the opportunity to market themselves in a big way, and as people spent more time at home, direct mail and digital advertising was a prime way to reach customers. As a result, Money Pages saw its franchise system nearly double and company revenues hit record numbers in 2021. Looking ahead, the brand is ready to expand its footprint by launching in additional markets including the Carolinas and Tennessee, and growing its presence its home state of Florida. The company is looking to partner with qualified new franchisees who want to help small businesses thrive in their local communities.
About Money Pages
Money Pages was founded in Jacksonville, Florida in 2001, when Alan Worley, a radio advertising executive, had a vision to provide a sophisticated medium that would give small businesses better access to local marketing. Worley saw a need in the market for local businesses to control their messages and recognized that storytelling is a powerful tool that fosters loyalty by making customers feel connected with a brand and its values. With Money Pages, not only could he bring business owners’ stories to life, he could also show them a better return on their investment than other campaigns.
Money Pages specializes in custom direct mail campaigns and interactive marketing solutions to help businesses further target their desired customers while also saving readers money on their everyday purchases. The Money Pages team has extensive experience in magazine publishing, direct mail, digital marketing and branding. The brand’s complete marketing system provides advertisers with integrated fulfillment to promote their businesses with multiple marketing channels.
Each month, Money Pages professionally produces the Money Pages exclusive coupon magazine, which is directly mailed to precisely targeted households. Over the years, Worley’s vision has grown to help advertisers embrace more than the magazine, including the opportunity to leverage digital marketing platforms, a proprietary mobile app and more.
What Sets Money Pages Apart?
Money Pages offers motivated entrepreneurs a home-based, multimedia franchise opportunity that provides the flexibility and lifestyle they seek. Money Pages doesn’t require a brick-and-mortar store, inventory or large staff, which means a faster ramp-up, low cost of entry, a streamlined business model and a more attractive work-life balance. Plus, the Money Pages opportunity allows owners to make a meaningful difference in their communities and setting their own schedules.
With prime markets available, low overhead and recurring revenue streams, Money Pages represents a huge opportunity to tap into the multi-billion dollar direct mail industry. And the brand’s strong positioning has not gone unnoticed. This year, Entrepreneur Magazine included the emerging brand in its prestigious Franchise 500 list.
Additionally, the corporate team is laser-focused on providing a robust infrastructure of franchisee support. Money Pages recently brought on a franchise business coach to lead the brand’s comprehensive training and onboarding program, Money Pages University. Now, to support the brand’s aggressive growth plans, Money Pages has assembled a team of more than 50 industry professionals who will provide expertise to new franchisees while supporting the development of every new market.
Why the Print and Digital Media Industry?
While the $70 billion direct mail industry has always been stable, it is becoming more relevant than ever following the COVID-19 pandemic.?? In a digital world where brand messages are often lost among the daily tidal wave of emails, texts, social media posts and news feeds, Americans suffering from information overload are seeking experiences outside of their computer screens. Direct mail marketing provides a more personal way to reach consumers: in their communities and at home, where they are increasingly spending most of their time. Best of all, since so many businesses have branded print and mailers as "outdated" and exited the marketing strategy, it leaves the door wide open for Money Pages.
Overall, when it comes to innovative marketing strategies for local businesses in general, the need has never been greater. Small business owners were significantly impacted by the COVID-19 pandemic, and now, they need dedicated partners like Money Pages to help them generate traffic into their stores. On the consumer side, people all over the country are looking for ways to save money on their everyday purchases, and Money Pages was designed to do just that.
The ideal Money Pages franchisee doesn’t require any specialized experience, but franchise owners are relationship-oriented, community-minded, ambitious, organized and financially skilled. Franchise owners engage with area business owners at local events, meet and greet local residents and play an active role in their communities. For the right candidate in the right market, Money Pages represents a rare opportunity to secure prime territory in a rapidly growing sector and reclaim their work-life balance.
Money Pages offers two distinct paths to business ownership. The Executive Model is designed for franchisees who prefer to hire, train and lead a small sales team while focusing on networking and marketing. The Owner/Operator Model offers a hands-on role leading the franchise, allowing for immediate career transition at a more affordable entry point.
Why Franchisees Love the Brand
Ramona and Brian Long are the multi-unit owners of Money Pages in Cobb County, Georgia. Prior to signing on with the brand in 2019, Brian spent 35 years in the corporate foodservice business, including a 10-year sales executive role with The Coca-Cola Company. Ramona was a special development provider and teacher. When Brian’s role ended up requiring too much travel, the Longs decided to start looking at starting their own business.
“We chose Money Pages because it gave us the flexibility to work from home, with a low investment and a community-oriented culture,” said Brian. “We love helping people, and Money Pages offered a great plan in that regard. Alan and his team truly care and are aligned with all the things that we were looking for.”
The Longs launched their first publication and magazine in 2019. The following year, they expanded to a second territory and have a deal to open two more after that. Since the beginning, the Longs say they have been fully committed to helping the local business owners in their community thrive.
“Brian and I are both children of small business owners. My dad owned a landscaping company, and his dad owned an office furniture supply company,” said Ramona. “We know what it's like to have those great days and those hard days. The thing that we really love about Money Pages is that Alan Worley had a high-powered job but he left because he wanted to make a difference for small business owners. Being local owners, we can truly partner with our clients and help them achieve their goals and adapt to the new landscape. Having that opportunity to really be a growth partner with local businesses is so unique to Money Pages franchising, and we are excited to see where the future takes us.”
The investment to open a Money Pages franchise ranges from $107,500 to $198,500.
For more information, visit https://moneypagesfranchising.com/