bannerFranchisor Stories

MOOYAH Burgers, Fries & Shakes Pays Homage to its Lone Star State Roots With its Newest Limited Time Offering The Big Dill Burger and Texas Pecan Shake

Inspired by its home state, the "better burger" brand is unveiling Texas-sized flavors, featuring southern-style fried pickles, available August 23rd through October 31st.

By Sarah Brown1851 Franchise Copy Editor
Updated 9:09AM 08/23/21

MOOYAH Burgers, Fries & Shakes, the “better burger” franchise based in Texas, is spreading its Lone Star State love across the U.S. by bringing Southern-inspired flavors to its more than 80 locations across the country, from New York City to California and Wisconsin down to Florida. The Big Dill and Texas Pecan Shake will be available starting August 23 through October 31, the perfect time to enjoy fall flavors.

“MOOYAH is Texas-born and based, and we wanted to pay homage to our roots with flavors that Texas is known for,” said Natalie Anderson Liu, MOOYAH’s VP of Brand. “We wanted to give Guests the opportunity to experience a true taste of Texas all over the country.”

And because everything is bigger in Texas, The Big Dill features half-pound of Certified Angus Beef®, fried pickles, Tillamook® Cheddar Cheese, lettuce, tomato and housemade bacon pecan BBQ spread, all on a freshly baked potato bun.

The Texas Pecan Shake taps into its namesake flavors from Texas’ official state dessert pecan pie — featuring real, melt-in-your-mouth ice cream, butter pecan syrup and sea salt caramel toffee sauce.

“The Big Dill and Texas Pecan Shake are packed with uniquely Texas flavors that give Guests that little sense of southern comfort,” said Anderson Liu. “They tap into those quintessential autumnal flavors of the pecan pie your mom makes and the fried pickles you get at the state fair. We hope to provide our Guests with a bit of nostalgia while also showing off our Texas roots.”  

The Big Dill starts at $9.99, and the Texas Pecan Shake starts at $4.99 for the Little MOO size and $5.99 for the Big MOO size.

MOOYAH’s menu was designed to accommodate a variety of dietary preferences, from vegan to vegetarian, gluten-free to low-calorie, paleo-friendly to keto-friendly — not to mention carnivores and picky kids.

Offering a number of bun choices — including baked-in-house artisan potato, multigrain wheat, non-GMO and hand-crafted lettuce buns called Iceburgers — as well as the option to go with 100% Certified Angus Beef®, all natural turkey or Dr. Praeger’s black bean vegan burgers, Guests can craft their own dream burger to suit their dietary preferences. 

On top of that, Guests can customize their burgers with a variety of gourmet options, including six different cheeses, Applewood smoked bacon, fresh avocado, fried onion strings, jalapeños, sautéed mushrooms and an array of sauces that go beyond the standard ketchup and mustard.

MOOYAH's hand-cut fries, made from No. 1 Idaho potatoes, take a total of 24 hours to prepare, and Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes, allowing Guests to choose from eight different flavors, including vanilla, Hershey's chocolate, Reese's, Oreo and more.

For more information on the growing brand, be sure to connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers, Instagram @MOOYAHburgers, and TikTok @mooyahburgers.

For franchising opportunities, please visit


MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 19 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from eight flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering, delivery and carry out for Guests on the go as well as a loyalty app. In 2021, MOOYAH ranked on Entrepreneur Magazine’s Franchise 500 list, #41 on Fast Casual’s Top 100 Movers and Shakers, and its Leadership Team was recognized by the Dallas Business Journal as 2021's Most Inspiring Leaders. In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with MOOYAH on, follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers, and TikTok @mooyahburgers.