1851

Hot off the heels of its annual convention, MOO Con, Dallas-based <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-proves-to-be-a-fast-growing-concept-in-the-better-burger-category-1394" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a> is heading into Q2 with confidence in the crowded better burger segment. A $77 billion-a-year market has emerged from America&#8217;s favorite food item. According to <a href="https://www.technomic.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-proves-to-be-a-fast-growing-concept-in-the-better-burger-category-1394" target="_blank" rel="nofollow" target="_blank">Technomic Inc</a>., a Chicago-based food industry analysis company, 95 percent of Americans said they eat burgers at least once a month, a 4percent increase from 2011. Americans, however, are turning to higher-quality brands, as reported by Consumer Report magazine. In a 2014 reader survey, traditional burger chains scored relatively low overall by customers when rated for cleanliness, food quality and value. Meanwhile, MOOYAH has posted continuous growth due to the brand&#8217;s steadfast attention on customizability. As opposed to your standard fast-food chain, MOOYAH customers have the option of three buns, five different cheeses, 11 toppings and 11 sauces, along with limited-time offers like the Jalapeno Jack Turkey Burger, which made its debut this year through a partnership with Jennie-O. It&#8217;s this customer-centric approach that has allowed the brand to grow by 21 new restaurants in 2014 while remaining on track to open 30 new locations in 2015 to reach their goal of 100 before year&#8217;s end. &#8220;The better burger segment is growing, and we&#8217;re growing right alongside it,&#8221; said Michael Mabry, chief operating officer at MOOYAH. &#8220;Through strategic expansion tactics, we&#8217;re building up an audience across the United States that sees the difference in our product and our dining experience.&#8221; This year, the brand is focusing on expansion in previously untapped territories. Through several inked franchise deals, MOOYAH is set to cross over multiple state lines with the first MOOYAH restaurants in Wisconsin (opening in Fitchburg in April), Indiana, Ohio, New York, Massachusetts and Florida. Additionally, the brand will increase its presence in California, Texas, Illinois and Louisiana, and has five more scheduled openings in the state of New Jersey alone. Internationally, the brand is opening its first restaurant in Qatar, marking the seventh country MOOYAH has entered outside the U.S. &#8220;We have assembled a passionate pool of franchisees whose talents and dedication have been instrumental in advancing our growth,&#8221; said Mabry. &#8220;As a brand, we&#8217;re poised and ready to take MOOYAH to the next level by enhancing our positioning and profitability as we move across the country.&#8221;

1851 Franchise

After a dynamite 2014, the better burger franchise brand continues to gain market share.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

MOOYAH Burgers, Fries & Shakes proves to be a fast-growing concept in the better burger category

mooyah-burgers-fries-shakes-proves-to-be-a-fast-growing-concept-in-the-better-burger-category

Jollibee

How Jollibee Is Disrupting the QSR Franchise Industry 

how-jollibee-is-disrupting-the-qsr-industry

USA Ninja Challenge

How This Franchise Consultant Helps Entrepreneurs Find Purpose With the USA Ninja Challenge Franchise

how-this-franchise-consultant-helps-entrepreneurs-find-purpose-with-the-usa-ninja-challenge-franchise

Busy Bee Jumpers

Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees 

Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees in Rhode Island

bouncing-into-business-meet-kayla-and-jason-leonard-busy-bee-jumpers-new-franchisees-in-rhode-island

Woodhouse Spas

Photo of exterior of Woodhouse Spa location

How Woodhouse Spas Leverages Learning Management Systems

woodhouse-spa-franchise-training-lms

Image Studios

image of studios salon suites stylists business owners

Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

benefits-image-studios-salon-suites

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Jeni’s Splendid Ice Creams Begins Franchising To Grow Its Fellowship Model

jenis-splendid-ice-creams-begins-franchising-to-grow-its-fellowship-model

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

JEI Learning Center Franchise Deep Dive 2025 - 1851 Franchise

JEI Learning Center Franchise Costs, Fees, Profit and Data for 2025

jei-learning-center-franchise-cost-profits-data

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

MOOYAH Burgers, Fries & Shakes proves to be a fast-growing concept in the better burger category

MORE STORIES LIKE THIS