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More Facebook Changes, Ahoy!
The latest changes to the social media platform will impact how brands show up in users' feeds.
Mark Zuckerberg and his merry band of Facebook friends have announced yet another update for the social media behemoth, and, once again, it should give franchise brands cause for concern.
Facebook stated in a recent media release that the site’s newest update will make stories their friends liked or commented on appear lower in News Feeds or not at all.
“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity,” read a joint statement from Facebook Product Manager Max Eulenstein and User Experience Researcher Lauren Scissors. “In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.”
However, as the fine folks at Mashable pointed out, another News Feed update is intended to prioritize updates from Facebook friends users engage with most. In short, it’s more important than ever for brands to connect with their Facebook audience on a consistent basis.
Read the official Facebook release here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
