Franchisor Stories
Franchise Opportunity Deep Dive: My Sugar Sugar is a clean beauty business franchise opportunity that focuses on organic sugaring hair removal, natural spray tanning and other eco-friendly services.
My Sugar Sugar is a franchised organic and clean beauty studio that specializes in sugaring, organic spray tanning, brow services and vegan facials. The model is designed to support semi-absentee ownership, giving investors flexibility in their day-to-day involvement.
My Sugar Sugar was founded by Aimee Blake, opening its first location in Arizona in 2013. Today, My Sugar Sugar operates 12 locations in the United States.
Mission: My Sugar Sugar’s mission is to be a leading clean beauty franchise that offers clients effective, plant-based services in an inclusive, comfortable and stylish environment, providing an elevated client experience through a commitment to ingredient integrity and sustainability.
Vision: My Sugar Sugar’s vision involves aggressive expansion, aiming for 100 locations by 2026 and over 700 eventually, while also focusing on franchisee profitability and client loyalty through a multi-faceted organic beauty model.
My Sugar Sugar is currently offering franchise opportunities across the United States.
Initial Costs: The estimated initial investment required to begin operation of a My Sugar Sugar franchise ranges from $260,350 to $373,000. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $29,000 | $29,000 |
| Initial Training Fee | $10,000 | $10,000 |
| Startup Package | $3,800 | $7,000 |
| Lease Deposit & Rent (3 Months) | $5,000 | $17,000 |
| Buildout & Improvements | $145,000 | $185,000 |
| Signage | $4,500 | $6,500 |
| Decorating, Furniture & Furnishings | $2,000 | $4,000 |
| Computer/POS System | $2,500 | $3,000 |
| Other Equipment | $2,500 | $5,000 |
| Utility Deposits, Business Licenses & Other Prepaid Expenses | $1,000 | $4,000 |
| Professional Fees | $3,000 | $6,000 |
| Insurance (3 Months) | $2,000 | $4,000 |
| Grand Opening Marketing | $10,000 | $10,000 |
| Additional Funds (3 Months) | $40,000 | $80,000 |
Initial Franchise Fee: The initial franchise fee for a My Sugar Sugar franchise is $29,000, which is due in full upon the signing of the franchise agreement.
Ongoing Fees: According to the 2025 FDD, My Sugar Sugar franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 6% of gross revenues/month |
| Brand and System Development Fund Fee | Greater of 1% of gross revenues or $300/month |
| Technology Fee | $250/month |
ROI Potential: My Sugar Sugar does not publicly disclose information about the financial performance of its company-owned or franchised outlets in its 2025 FDD.
The franchisor approves the location, build-out and design of the business facility and provides a marketing plan. Franchisees receive written specifications for required goods and services, along with a list of approved or designated suppliers, as well as an initial startup package that includes inventory items, operating supplies and uniforms.
Initial training is mandatory for the managing owner, any initial managers and all sugaring specialists and must be completed before the business opens. Training includes three days at the affiliate-owned spa in Scottsdale, Arizona, and five days of on-site training at the franchise owner’s new spa, and requires a nonrefundable $10,000 initial training fee paid when the franchise agreement is signed. Systemwide refresher or additional training, new personnel training and remedial training are also offered as needed.
My Sugar Sugar provides franchise owners with the marks necessary to begin operations, loans one copy of the confidential manual and creates a local web page to promote the business that is linked to the main website. The franchisor may negotiate purchase agreements with suppliers so franchise owners can buy certain goods or services at discounted prices and may also buy items in bulk at discounted prices and resell them to franchise owners.
Franchisees must purchase a computer system that meets the franchisor’s standards and specifications, currently two MacBooks or MacBook Airs, three iPads, two VoIP Vonage phones, Dropbox and a point-of-sale system with booking and customer relationship management software. The franchisor also charges a technology fee, currently $250 a month, which covers the cost of sublicensing the required software to the franchisee.
My Sugar Sugar does not specify any strict industry experience requirements; the brand is looking for values-aligned, high-integrity business owners who are passionate about people, natural products and client experience, not passive investors who see beauty as a transaction.
Prior to opening, franchise owners must successfully complete initial training, purchase required insurance, obtain all required licenses, permits and other governmental approvals and receive written approval from the franchisor of the construction, build-out and layout of the spa facility. Franchise owners must also purchase certain goods and services only from suppliers designated or approved by the franchisor.
While the franchisor does not offer direct or indirect financing, a member of the franchisor team will help prospective franchise owners assess whether an SBA or ROBS loan are viable options.
“We researched different franchise opportunities and were excited to find My Sugar Sugar. The passion and excitement is infectious! They perfected “sugaring” hair removal (“sugar waxing”) and assembled complimentary, proprietary organic services and products, like spray tanning, facials and skincare. We were inspired by the hands on approach to expand the brand nationwide, the commitment to supporting women in business and their ability to provide a culture of positive growth for employees and franchisees.”
- Melissa Coon, Franchise Owner — St. Johns, Florida
The global market for spas and beauty salons is experiencing significant growth. It reached a global valuation of $105 billion in 2022 and is expected to climb to nearly $160 billion in the next two years, with forecasts calling for about 65% growth by 2032.
The U.S. market alone accounts for almost $25 billion of that total. Growth driven by a greater focus on self care and wellness and increasing demand for noninvasive esthetic treatments such as laser therapy and injectables. Technological advancements, social media influence and a growing desire for personalized and anti-aging services are also major contributing factors.
My Sugar Sugar operates as a multiservice, clean beauty destination that goes beyond sugaring hair removal and emphasizes a woman-led, community-focused culture. Its value is further defined by proprietary products and eco-conscious practices that avoid paper and muslin.
In terms of competition, My Sugar Sugar faces several notable players in the franchised beauty spa industry, including Skinovatio Medical Spa, Formah Body Sculpting and Woodhouse Spas. However, My Sugar Sugar’s woman-led culture and its unique focus on values and sustainability set it apart in an increasingly crowded marketplace.
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