My Favorite Muffin Looks to Bring Gourmet Offerings to Lexington
My Favorite Muffin Looks to Bring Gourmet Offerings to Lexington

Building off success in Louisville, the restaurant brand sees a great opportunity for growth within the Kentucky market.

Founded in 1988, My Favorite Muffin Gourmet Muffin Bakery, the original muffin franchise, has been providing premium quality ingredients, unique recipes and original choices with high touch-personalized service for 35 years.

Currently with 17 cafe concept locations and one original bakery location, the restaurant brand is the predominant player in the muffin category. Building on the success surrounding its cafe concept, My Favorite Muffin is now focused on increasing brand recognition, which provides a great growth opportunity for franchisees looking to open the bakery concept.

With a location thriving in the nearby city of Louisville, Kentucky, the company now has its sights set on Lexington.

“There are multiple areas south and southwest of Lexington that would be a great fit for us,” said Brian Evans, My Favorite Muffin’s Franchise Development Lead. “We could bring two to three stores to the market. For us, the southern hospitality aspect is very important and something we take seriously—the idea of bringing gifts to friends, family and coworkers. We want everyone in the areas we serve to have a great experience and really enjoy the products we offer.”

Sales come not only from walk-in retail traffic.  A substantial component of the bakery’s business is its catering and gift programs, the latter of which includes options such as muffin platters and gift baskets loaded with the signature muffins plus additions such as coffee and sweets.

Born and raised in Brazil, My Favorite Muffin Gourmet Muffin Bakery’s first franchisee, Susan Dean, has owned and operated her location in the Louisville area for 20 years this August.

“Lexington has some exciting opportunities for new My Favorite Muffin franchisees,” said Dean. “Prospective franchisees in the Lexington area will always be welcome to visit my store in Louisville. It’s important that any potential owner see the culture we have and the southern hospitality that My Favorite Muffin does best.”

The restaurant brand also prides itself on the work-life balance it provides to owners. “We close at 6 p.m., which allows me to get home to my family each night,” said Dean. “Having the ability to run a business and spend time with those closest to me is very important.”

The company is targeting areas with at least 30,000 residents within a three to five mile radius and an average household income in the $60,000 to $100,000 range.

“With a population of nearly 322,000, Lexington will give new franchisees a chance to get in front of a large pool of customers and introduce them to the My Favorite Muffin brand,” said Evans.

Another attractive aspect of the business for those looking to build something for themselves is the repeat business that My Favorite Muffin locations generate. This is due to the standout product and welcoming environment the restaurant provides to each of its guests.

Beyond Lexington, the brand plans to expand into Ohio, Georgia, South Carolina, Florida and Texas as well as Nashville, Tennessee.

Startup costs for a My Favorite Muffin Gourmet Muffin Bakery franchise range from $243,500 to $352,500 for a full store and $100,300 to $283,700 for a satellite store. For more information, visit https://www.myfavoritemuffinfranchising.com/.

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