Franchise News
Nation’s Restaurant News: 5 Ways Restaurants Are Kicking Off Olympics Season
From themed menu items to viewing parties, here’s how brands are capitalizing on the popularity of the Olympics.
With the Winter Olympics set to kick off in Pyeongchang, South Korea on Friday, restaurant brands are finding innovative ways to engage customers while tapping into the power of the highly popular televised event. According to a recent article in Nation’s Restaurant News, restaurants are getting innovative with the ways that they’re capitalizing on the momentum behind the games, from themed menu items to viewing parties.
Way & Means Oyster House, for example, is doing a happy hour through February 25 with an Olympic-inspired cocktail called the Gold Medal Martini. Baskin Robbins is also rolling out a Gold Medal Ribbon flavor, which is vanilla and chocolate ice cream swirled with caramel. The VNYL in New York City is taking a different approach—the restaurant is projecting the Olympics on a 36-foot screen with surround sound. 7-Eleven is also capitalizing on the games with a Winter Olympics offer. The chain will put a Hershey’s Gold caramelized crème cappuccino on its menu through February 28.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
