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<a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-smoothie-king-ceo-shares-how-he-turned-the-brand-around-5772" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> has seen an incredible turnaround since former South Korea franchisee Wan Kim took over the company, with a huge increase in AUV and global expansion headlining the brand&#8217;s forward momentum. Kim and COO Tom O&#8217;Keefe recently sat down with Nation's Restaurant News to discuss the Smoothie King brand and some of the changes that have propelled the company&#8217;s growth. &#8220;When I bought the company, the AUV was around $340,000. Now the AUV is around $482,000. We are looking close to a one-to-two ratio, and I think it&#8217;s becoming a very good opportunity for a lot of people,&#8221; Kim told NRN. And in regard to the updates made to Smoothie King&#8217;s branding, O&#8217;Keefe told NRN, &#8220;We reinvigorated the brand. We kind of blew some air into the sails and there was a lot of natural traction that took hold because of that. We are a three-year-old startup, even though we had a 40-year head start.&#8221;Check out the full article <a href="http://nrn.com/marketing/smoothie-king-ceo-talks-turnaround-progress?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-smoothie-king-ceo-shares-how-he-turned-the-brand-around-5772" target="_blank" rel="nofollow" target="_blank">here</a>.&nbsp;

1851 Franchise

Wan Kim discusses his success and vision for the brand.

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