1851 Franchise LogoFranchise

Instagram may hold the key for further connecting with fans on social media. The photo sharing platform has updated their Explore tab to provide users with an easier way to navigate and segment tags and places for more efficient discovery. This update is especially beneficial for brands using Instagram as a promotional tool.

The new Explore tab features trending tags, trending places, a search-by-place function and other curated content for users. Brands can engage a social conversation with guests by encouraging them to take photos at the brand’s locations and using a geotag with their post. If the location gains enough traction on Instagram, the business could become a trending spot and increase the likelihood of other users discovering it.

Tags can also help consumers find out more about the restaurant and its menu offerings, further encouraging users to visit.

In addition to helping consumers connect with a brand, the National Restaurant Association believes that Instagram can be a great way to conduct market research.

“As operators, consider taking a pass through your search results regularly to see if specific dishes seem to be fan favorites or, conversely, if there’s an opportunity to tweak something in real-time,” the National Restaurant Association said.

Click here to read the original story.

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Nick Powills

About the Author

Nick Powills

Follow
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

More Articles Like This