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Nation's Restaurant News: As Demand for Prime Real Estate Grows, Fast Casual Restaurants are Experiencing Decline in Same-Store Sales

Nation's Restaurant News: As Demand for Prime Real Estate Grows, Fast Casual Restaurants are Experiencing Decline in Same-Store Sales

Rising rents mean that restaurants could experience serious profitability problems if sales fall.

There’s no doubt that the proliferation of fast-casual chains in recent years has intensified competition—especially when it comes to finding prime real estate.

Back in March, Nation’s Restaurant News reported that because these concepts are all looking for remarkably similar sites, demand has allowed landlords to drive up the price many chains pay in rent. According to Nation’s Restaurant News, lease rates have risen 10 to 15 percent when compared to the previous year. At the time, many believed that these rising rents could cause serious profitability problems if sales fall.

Now, as a result, same-store sales have slowed. According to Nation’s Restaurant News, publicly traded chains, on average, reported same-store sales in the spring that were 179 basis points slower than the previous quarter. Traffic is also down 2.8 percent across the board—that’s a major loss of customers.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.