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In light of its recent food crisis, Chipotle is seeking ways to bring customers back its restaurants. According to&nbsp;an <a href="http://bit.ly/2gZNt1x?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-chipotle-using-music-to-push-its-ingredients-2703405" target="_blank" rel="nofollow" target="_blank">article</a>&nbsp;in Nation&#39;s Restaurant News, the fast casual chain is adopting a creative strategy to win back consumers: partnering with music producer RZA.

The initiative, known as Savor.wavs, assigns each ingredient offered at Chipotle to a different instrument. According to the article, users are able to develop their own music using the tool, with the then site pairing it with a visual display. &nbsp;

&quot;As a parallel to the way we cook, RZA used only natural instruments and composed them such that each unique combination works beautifully together,&quot; said Mark Crumpacker of Chipotle.

Consumers who engage with Savor.wav receive a buy-one, get-one burrito coupon. The&nbsp;initiative is the latest effort of the chain to find innovative ways to advertise on digital platforms.

Read the full article&nbsp;<a href="http://bit.ly/2gZNt1x?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-chipotle-using-music-to-push-its-ingredients-2703405" target="_blank" rel="nofollow" target="_blank">here</a>. 
&nbsp;

Nation's Restaurant News: Chipotle using music to push its ingredients

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The fast casual chain has partnered with a music producer in its latest digital advertising effort.

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Nation's Restaurant News: Chipotle using music to push its ingredients

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