Nation’s Restaurant News: Don’t Ignore Generation Z

While millennials are usually the generation that’s singled out when it comes to determining the next trends poised to take over the franchising industry, a recent article in Nation’s Restaurant News advises paying attention to Generation Z. According to a new report from the NPD Group, the group of people born after 1997 is already starting to impact the food industry.

Right now, Generation Z represents 27 percent of the U.S. population. And even though they’re on the younger side of the age spectrum, this next generation is proving that they already have spending power. But convincing them to spend whatever money they have on your brand is going to take work. That’s because members of Generation Z are looking to dine in restaurants that align with their values.

In an interview with Nation’s Restaurant News, Darren Seifer, a food and beverage industry analyst with NPD, said, “What seemed to be a twist [compared with Millennials] is how they see themselves as brands. They seek out products and services that are a reflection of those personal brands. I think a lot of that has to do with growing up in an Instagram and Facebook world. And people are their own brands online.”

To read the original article, click here.