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The number one retailer of donuts has been claiming that &ldquo;America Runs on Dunkin&rsquo;&rdquo; for over a decade. And now, Dunkin&rsquo; Donuts is testing out new branding that sticks with that messaging and drops the word &ldquo;donuts&rdquo; from its title.

<a href="http://www.nrn.com/marketing/dunkin-donuts-takes-shorter-name-test-drive?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-dunkin-donuts-takes-shorter-name-for-test-drive-2703544" target="_blank" rel="nofollow" target="_blank">An article in Nation&rsquo;s Restaurant News</a> notes that the brand is test driving abbreviated &ldquo;Dunkin&rsquo;&rdquo; signage at one California location, with the potential to expand the messaging down the line. The move is designed to reinforce the fact that Dunkin&rsquo; sells more than just donuts. &ldquo;While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin&rsquo; Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as Dunkin&rsquo;,&rdquo; said a company statement.

The test run for the new &ldquo;Dunkin&rsquo;&rdquo; branding may become a part of a larger, permanent redesign that&rsquo;s set to launch in mid-2018.

To read the full article, <a href="http://www.nrn.com/marketing/dunkin-donuts-takes-shorter-name-test-drive?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-dunkin-donuts-takes-shorter-name-for-test-drive-2703544" target="_blank" rel="nofollow" target="_blank">click here</a>.

Nation’s Restaurant News: Dunkin’ Donuts Takes Shorter Name for Test Drive

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The new branding may become part of a larger, permanent redesign that’s set to roll out in mid-2018.

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