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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">The franchise industry is in a constant quest to win over the Millennial generation, but getting ahead of the next wave of potential loyal customers is key for forward-thinking brands. According to the Hartman Group, those born after 1995 or 1996 make up a quarter of the population, and as Nation&#39;s Restaurant News reported, restaurant brands like rapidly growing Wisconsin-based <a href="http://www.toppersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-toppers-pizza-targets-generation-z-with-technology-6797#intro" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> are finding ways to tap into the trends and unique characteristics of this group.</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">The brand has invested in technology, heavily pushing the online ordering platform to appeal to Gen Z&#39;s propensity for mobile device and social media usage. &ldquo;We think the future is more toward the mobile web experience than it is with the app,&quot; Scott Iversen, VP of Marketing for <a href="http://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-toppers-pizza-targets-generation-z-with-technology-6797" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a>, told NRN. &quot;People are downloading fewer and fewer apps every year, and they are cleaning up real estate on phones.&rdquo;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">Additionally, the brand recently rolled out&nbsp;&quot;Straight Up Pricing&quot;&nbsp;with options for a two-topping price, or an unlimited price so as not to &quot;nickel and dime&quot; their customers. The brand is nearing 80 locations, and has plans to expand in a variety of markets across the country including new locations in Colorado, Wyoming, Virginia, and Maryland.&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">Read the full story&nbsp;<a href="http://nrn.com/consumer-trends/restaurants-look-ahead-gen-z?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-toppers-pizza-targets-generation-z-with-technology-6797" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">here</a>.</div>

Nation's Restaurant News: Toppers Pizza Targets Generation Z with Technology

1851 Franchise

As many brands are focusing on millennials, forward-thinking Toppers Pizza is looking to target the younger Gen Z.

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