Growth Club
1851 Growth Club
Neighborly Adds Lawn Pride to Home Services Lineup
The lawn care brand will begin franchising next year.
Neighborly, a home services franchisor, acquired Lawn Pride, a professional lawn care company in Indianapolis, Indiana.
The company expects to begin franchising the Lawn Pride brand in the U.S. in 2023. The acquisition marks 30 home service brands under the Neighborly umbrella across 18 service verticals.
“At Neighborly, we believe in the greater power of our collective, and welcoming Lawn Pride to our family of brands allows us to expand our offerings and deepen connections with homeowners,” said Mike Bidwell, President and CEO of Neighborly, in a press release. “Lawn Pride’s fertilization, weed control, aeration and overseeding services have earned a remarkably high net promoter score and customer retention rate. We see tremendous opportunity to grow the brand to new heights.”
Lawn services are a booming market. The landscaping and gardening services market is set to grow by $79 billion from 2021 to 2025, progressing at a CAGR of 6%, according to Technavio. The segment has also grown around 5.3% per year in the U.S. between 2017 and 2022.
Lawn Pride joins Neighborly’s portfolio of home services brands such as Aire Serv, Cumberland County Glass, Dryer Vent Wizard, Five Star Painting, Glass Doctor, HouseMaster, Molly Maid, Mosquito Joe*, Mr. Appliance, Mr. Electric, Mr. Handyman, Mr. Rooter, Portland Glass, Precision Door Service, ProTect Painters, Rainbow International, Real Property Management, ShelfGenie and Window Genie.
“It's time for the Lawn Pride team and the Neighborly team to collaboratively write the Company's exciting next chapters,” said Andrew Neher, founder and president of Lawn Pride. Guided by Neighborly's entrepreneurial spirit, leadership team, deep bench and experience in home services, and a great capacity to grow the business, this is clearly the right next step in our evolution.”
Joshua Sevick, president of The Grounds Guys®, a Neighborly company, will oversee the integration of Lawn Pride. Both brands will operate independently with two distinct service models and systems under Neighborly's direction.
Lawn Pride employees will be eligible to begin vesting into the Neighborly Associate Equity Program.
*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.
