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New App Lets Customers Customize Music at Restaurants

New App Lets Customers Customize Music at Restaurants

By JORDAN BRANDES We live in the age of customization. Franchises such as Chipotle, Five Guys, Toppers and Wing Zone, all specialize in making the dining experience as individualized as possible. Now, consumers can not only choose their meal, but their background music, as well, using a new Googl.....

Nick Powills

By Nick Powills

1851 Franchise Publisher

March 5, 2013

By JORDAN BRANDES We live in the age of customization. Franchises such as Chipotle, Five Guys, Toppers and Wing Zone, all specialize in making the dining experience as individualized as possible. Now, consumers can not only choose their meal, but their background music, as well, using a new Google app called Roqbot. Released earlier this year, Roqbot allows customers to tap into the background music library at each restaurant using a voting system to choose which song will be played next. Customers can only select from songs authorized by the owners of the establishment giving both the owner and consumer control of the dining experience. "We want to provide as many ways as possible to give you the perfect playlist for your customers," said Garrett Dodge, co-creator of the application.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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