New Elements Massage Franchisees Can Expect Industry-Leading Support Once They Sign On

The Elements Massage® brand was founded in 2006 with the mission of providing customers with a wide range of therapeutic massages and massage therapists with a great place to work and develop as professionals. Boosted by the support of parent company WellBiz Brands Inc., the Elements Massage brand has grown into a robust franchise system with 250 studios across the U.S.

Much of this growth can be attributed to a thorough franchisee-vetting process, as well as to the strong support new franchisees receive when they decide to join the brand.

“Our process to becoming a franchisee is simple and straightforward,” WellBiz Brands Manager of Franchise Development Allison Galvan said. “Once prospective franchisees complete our online questionnaire  a member of our franchise development team will give them a call to learn more and schedule an  introductory phone call.”

The introductory phone call is all about getting to know more about the prospective franchisee and understanding their business ownership goals. Galvan also shares information about the Elements Massage brand and answers any initial questions the prospective franchisee may have. From there, the prospective franchisee is provided with the Franchise Disclosure Document (FDD).

“The FDD contains estimated initial investment fees, what the royalty fees are used for and operational and marketing support they can expect to receive as a franchisee, and a deep dive into historical financial performance of the system in Item 19,” Galvan said

After a thorough analysis of the FDD, prospective franchisees can then begin to speak with existing franchise owners and learn about their journey with the brand along with what those franchisees would recommend to new owners. From there, prospective franchisees are put on a real estate call to learn more about the brand’s real estate selection process.

“With assistance from our real estate team, a live map is placed in front of them to show what the market looks like and where the optimal location may be for their Elements Massage studio,” Galvan said. “When they leave that call, they will have more knowledge about the market and the analytics we do to help position them properly.”

From there, prospective franchisees can attend Meet the Team Day at the Support Center  in Englewood, Colorado. The Support Center is  open for those who are still open to traveling in person during the COVID-19 pandemic.However, those who would rather connect online can attend a virtual Meet the Team Day. Once a prospective franchisee opts to join the brand, various team members are dispatched to personally support them.

“That’s the beauty of being part of the Elements Massage brand — it’s that you have a huge support team, including a team of people to support you prior to opening, from site selection assistance to construction design to marketing,” Galvan said. “New franchisees also have a new studio opening coach who is part of the operations team. That person is really going to be their quarterback on a regular basis and helps to break down the process into bite-sized pieces for them offering support every step of the way.”

The brand continues to offer its franchisees strong support during COVID-19. Communication goes out from  the brand’s Support Center on a weekly basis. Franchisees can also participate in  team calls and hear from the Elements Massage operations team members, who act as the brand’s boots on the ground, especially as states begin to lift restrictions and select studios begin their reopening processes.

“We want to reassure franchisees that we’re keeping studio safety top of mind, which is why the brand  implemented solutions such as curbside and contactless check-in, heightened sanitation efforts and more,” Galvan said. “The WellBiz Brands team has the best interests of franchisees in mind.”

The leadership team is also making any necessary adjustments as they help new franchisees prepare to open their new studios.

“We’re keeping franchisees on track for their opening schedules, and if anything needs to be extended, we absolutely can work with them on that front,” WellBiz Brands Senior Director of Development Lauren Wanamaker said.

One Elements Massage franchisee who can vouch for the brand’s elevated support during this time is Colleen O’Connor, who purchased an existing studio in January 2020 in Richmond Heights, Missouri. The massage therapist-turned-franchisee has a long history with the brand. She purchased a studio in 2007 and sold it in 2017, when she opted to become a consultant with the brand.

“Part of the reason I missed being an owner is that I really love to mentor our massage therapists and watch them blossom as professionals,” said O’Connor. “As a massage therapist myself, that has always been very rewarding for me.”

O’Connor commends the leadership team for providing Elements Massage franchisees with top-notch support during the COVID-19 pandemic. The Support Center is working closely with franchisees to support customers, who can opt to suspend their membership without notice or penalty, save their massage sessions for a later time or even opt to combine their accumulating massages into longer sessions in the future.

The way O’Connor sees it, the Elements Massage brand is always a good investment. She cited the membership model, which helps provide franchisees with recurring revenue, fierce brand loyalty and increasing consumer interest in the health and wellness industries as just three reasons to invest with the massage franchise. She has also always appreciated the thorough onboarding process for new franchisees, both when she first franchised with the brand and now during her second round. She noted there are plenty of checklists filled with to-do items for new franchisees, which can be especially helpful for those new franchisees who have never owned a brick-and-mortar enterprise.

“It helps make the onboarding process painless,” O’Connor said. “It sounds cliché, but our business coaches truly are rock stars. They talk to franchise owners every single day, gather best practices and share information as needed. This makes us better as individual studio owners and as a brand.”

Thanks to a thorough and informative vetting process, the Elements Massage leadership team and prospective franchisees can both ensure a great fit during any economic climate.

With a single-unit investment range between $251,950 - 491,350*, the Elements Massage® franchise was recently named one of the Top 10 Best Franchises to Buy in the medium investment category by Forbes® magazine. To learn more, visit https://elementsfranchise.com.

*As stated in the March 30, 2020 Franchise Disclosure Document. 

Elements Therapeutic Massage, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.Such filing does not constitute approval by the Department of Law. Each Elements Massage® studio is independently owned and operated.  Elements Massage® and Elements Massage + design are  registered trademarks of Elements Therapeutic Massage, LLC.