Great Clips, the world’s largest salon brand, is expecting 2018 to be another big year when it comes to system-wide revenue and growth. After reporting $1.4 billion in revenue in 2017, the brand’s new CEO—Steve Hockett—is projecting $1.5 billion in 2018.

As noted in a press release published by the brand, Hockett is no stranger to Great Clips. After being one of the brand’s franchisees, Hockett has served at the brand’s corporate level for 25 years, and formally stepped into his new CEO role at the beginning of the year. To achieve the level of growth projected, Hockett will continue to ensure that Great Clips’ focus remains on customer-centric technology and innovation. He plans to continue building on the success that Rhoda Olsen experienced during her time as CEO from 2011 to 2017.

In a release, Hockett said, “I am inspired by the tremendous company growth Rhoda achieved as CEO through her inspirational leadership and tremendous business knowledge. In my new role, I will work diligently with our corporate team to further enhance our franchise system through customer-centric technology, and collaborate with franchisees to help them continue to grow their business and increase customer count across the United States and Canada to achieve our system-wide goal of $1.5 billion in revenue.”

To read the full release, click here.

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Cassidy McAloon

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Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.