Newk’s Eatery Launches Market Concept

Fast-casual cafe franchise Newk’s Eatery has announced the roll-out of its new marketplace concept, Newk’s Express Market, according to a press release published by QSR.

Modeled after the fresh-prepared section of grocery stores, the Newk’s Express Market will offer an assortment of proteins and sides that customers can take home. The concept will be built into Newk’s Eatery restaurants and has already rolled out at 49 of the franchise’s 120-plus locations. The franchise plans to introduce the new concept to all of its locations by September of this year.

“Guests coming in for lunch also want high-quality dinners at home, so we’re making it easy for them pick up the center of the plate for dinner by offering premium flame-grilled proteins ready to take home,” said Stewart Slocum, CMO of Newk’s Eatery, in the press release. “Guests can add pasta, salad or sides for an easy meal at home. For years, grocery stores have been growing their freshly prepared sections, and now Newk’s is joining the movement by helping our guests solve for dinner while they enjoy their lunch. Whether looking to indulge in a fancy seafood & pasta night in for two, or to feed a family of four a wholesome meal after a busy work day, Newk’s new Express Market helps folks do dinner easier.”

Read the full press release at qsrmagazine.com.