Nikita Hair Launches New Eleni & Chris Products, Creating More Streams of Revenue for Franchisees

Nikita Hair, a 150-plus-unit salon group from Europe, continues to capitalize on its role as a powerhouse in the hairdresser industry. In addition to the chic transformations offered by the brand’s sought-after stylists, Nikita Hair has a line of award-winning hair products that the company has been expanding.

Eleni & Chris, the franchise’s proprietary collection of luxury skincare and hair essentials, was created in 2015 by Scandinavian beauty entrepreneur and Nikita Hair Founder Inger Ellen Nicolaisen and her daughter Christinah Nicolaisen, Nikita Hair’s International CEO. Over the years, the award-winning line has garnered a large fan base for its use of cloudberries, known as “Scandinavian gold” for its rich antioxidant properties.

“Our franchisees have access to a unique product line of award-winning, high-performing salon products to offer their clients. We sell directly, so there are higher margins and no middleman,” said Christinah Nicolaisen. “This is a great value add, and we keep expanding the line.”

Nikita clients all over Europe and North America will be thrilled to learn of the new products that Eleni & Chris is adding. The company is launching a ScandiMin Blond Hair Mask, DermaMin Hair Mask, BoostaMin Instant Hair Mask and UltraMin Smoothing Hair Mask that all cater to different hair types, as well as new Intensive Treatment Oil, DermaMin Dandruff Relief Shampoo and ScandiMin Leave-in Treatment Spray.

In addition, a men’s line is set to be released soon, featuring ROAM products like shampoo, conditioner, body wash, beard oil, gel and more. All the latest products will be available in all Nikita Hair salons and online and will satisfy the demand from clients seeking a way to emulate salon-worthy hair from home.

“For the last seven years, our product lines have exploded in popularity. Clients desire to have professional results between salon visits and want the products to maintain their hair and take care of it from home,” said Marte Constanse Knudsen, consultant for Eleni & Chris. “The Hair Masks, Leave-In Treatment Spray and Intensive Treatment Oil help clients protect, maintain and strengthen their hair after their salon visit.

This enhanced product line brings in sizable recurring revenue for franchise owners, adding a retail aspect to operations and bringing a strong return on investment. Clients admire that Eleni & Chris is inspired by nature and uses the finest high-quality ingredients from the Nicolaisens’ homeland. Many leave their hair appointment with a product they purchased.

Eleni & Chris is currently hosting a roadshow throughout Sweden, celebrating the launch of these new, high-quality hair products. So far, the roadshow has visited Oslo, Bergen, Stockholm and Trondheim and will travel to four more cities in 2023 to socialize, share food and drinks, give out goodie bags and promote the products. Highlights from the events can be seen on Instagram under the hashtag #eleniandchrisshow.

The total investment necessary to franchise with Nikita Hair ranges from $189,500–$297,800, including a $43,500 franchise fee. For more information on the Nikita Hair franchise opportunity, visit https://nikitahair.com/nikita-hair-franchise/.