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The award-winning beauty brand that’s dominated the European market for years is looking to expand on its early success in Ohio.
Nikita Hair, one of the most dominant and successful salon groups in Europe, has experienced tremendous success with its first U.S. store in Mason, Ohio and is now looking to storm the state by expanding into Cincinnati, Columbus and Toledo.
According to Inger Ellen Nicolaisen, the self-made entrepreneur who founded the brand in 1984 and grew it to 150 locations and 1,000-plus employees across Europe, now is the time to bring the unique salon concept to the U.S., and Ohio represents the perfect market.
“The response so far in Mason has been incredible,” said Nicolaisen. “We saw in Europe that offering our clients an affordable way to look and feel great with a wide variety of well-executed services under one roof spreads like wildfire, and we have every reason to believe the same is happening in Ohio right now. That we’ve seen strong sales and demand in Mason even during a pandemic tells us that we’re on the right track. Cities like Cincinnati, Columbus and Toledo make perfect sense for our next move.”
Nikita Hair has already shown its ability to handle crisis when the COVID-19, and the brand’s proprietary Eleni and Chris product line shows that it’s mastered how to seamlessly fold in additional revenue streams to a single business. By bringing together the most in-demand services in the salon industry, executing them with expertly trained staff and offering top-notch products that keep customers coming back, Nikita Hair is uniquely positioned to disrupt the $62 billion hair and beauty services market in the U.S. through franchising.
With less than two full months since Nikita Hair’s salon in Mason started offering its full lineup of hair cutting, styling, coloring, extensions, perms, keratin treatments, volume, repair and shine treatments and skincare and cosmetic services, the local reception has already validated Nikita Hair’s move into the U.S. market, and Nicolaisen is ready to expand. Already, franchisees are latching on to the brand and filling up markets quickly.
“We want to expand concentrically, radiating out from our successful location in Ohio as our web of support and infrastructure grows to accommodate more and more franchisees,” said Nicolaisen. “Franchisees already know the brand has succeeded in the state, and the more salons that open, the better we’ll be able to synergize and support each other.”
Piyush Patel, a multi-brand franchisor who owns four Dairy Queen locations and two convenience store franchises, decided to become Nikita’s first U.S. franchisee because he loved the concept and the brand’s dedication to its franchisees.
“I wanted a concept that was new and fresh,” Patel said. “Also, since I was the very first franchisee, the corporate team provided a great deal of support and also allowed me to make the salon my own.”
In Europe, the Nikita Hair experience is a household name and a gold standard in attainable luxury. As Nikita Hair looks to expand into the U.S., the brand’s comprehensive suite of offerings and Amazon-proof business model make it an attractive tenant to any landlord.
The estimated initial investment to purchase a Nikita Hair franchise ranges from $220,500 - $334,300 including a $43,500 franchise fee. Single-and multi-unit opportunities are available. For more information, visit https://nikitahair.com/nikita-hair-franchise/.
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